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| Job Location | London |
| Education | Not Mentioned |
| Salary | Competitive salary |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent, full-time |
Job Summary Buckinghamshire Permanent BBBH779836 Apr 16, 2021 £60k - £80k Job Description Leading Global B2C FMCG Brand. Recent Innovation & Digital Investments - Newly created Digital Insights function. Cross functional, commercial digital analytics opportunity. A leading global consumer brand in the FMCG space with a presence in 27 countries, has recently been investing heavily within innovation and digital. Due to ongoing growth, they are now looking for a Digital Analytics Lead to support various cross functional departments across brand, insights, marketing and digital. This will be a highly commercial, standalone individual contributor function reporting directly to the Director Of Analytics and Insights. Your dynamic day to day will include establishing key digital and campaign KPIs around various digital touchpoints across the online customer customer journey, including paid, earned and owned channels. This role will work closely with the external marketing agency to support omnichannel campaign effectiveness - such as A/B testing, social media dashboards & insights, attribution modelling, audience segmentation & ongoing optimization. The ideal candidate will bring: Strong demonstrated experience working in a digital/online analytics function (Google/Adobe Analytics, Google Data Studios or other Data Visualisation Tools, Google/Adobe Tag Manager or Tealium) A wider understanding of digital marketing channels (Paid, Earned, Owned) Commercial acumen around campaign effectiveness, budget management and ROMI/ROI. Experience within a large B2C/Consumer brand, FMCG backgrounds are highly favourable. To hear more about this exciting opportunity, please contact Tim Yu at Morgan McKinley with your CV and contact details attached. Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative. BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.