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Job Location | London |
Education | Not Mentioned |
Salary | Salary negotiable |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time or part-time |
Location: London, UKDivision: Ticketmaster InternationalLine Manager: Director, Marketing Technology & OperationsContract Terms: Permanent, Full-timeTHE TEAMTicketmaster International, part of Live Nation Entertainment, is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management.Ticketmaster is a global ticketing company and we are committed to continuing to improve our ticketing platform insights to retain our position as market leader. We seek a highly motivated, well-organised Digital Analytics Implementation Manager to join theInternational Marketing team.As a central resource, the Marketing Operations team supports marketing and insight needs across 30+ international markets. We define and implement tracking technologies and solutions that provide business intelligence and functionality to help other teamsexecute strategies to meet business goals and objectives.THE JOB As Digital Analytics Implementation Manager, you will manage the implementation and optimisation agenda for the rollout of GA4 across the business, working across multiple channels and data sources to build accurate performance insights for platform andcohort analysis.You will work closely with colleagues in International Marketing, Product and Engineering teams to understand requirements, put together specifications, and drive the GA4 implementation project across all Ticketmaster International-owned and operated sites,leveraging the development support available from our analytics consultancy agency. You will be responsible for providing front-line GA4 support and monitoring data collection which will shape our decision-making, marketing efforts and product development.The successful candidate will be innately inquisitive and attentive to detail. You will have a strong background in digital analytics, preferably within an e-commerce business and/or entertainment industry.Our commitment to delivering GA4 across the company for both internal and external needs provides great scope and opportunity to make an impact, and significantly develop and grow your career.WHAT YOU WILL BE DOING
Keyskills :
Data Analysis
Digital Marketing
JavaScript
Google Analytics
Implementation Experience