Design Director - bp Pulse

Job Description

Entity: Customers & Products Job Family Group: IT&S Group Job Summary: Our Purpose Design the future, change the world. This statement embodies how we approach design at bp, empowering our company’s net zero ambitions by decarbonizing design and designing for decarbonization to make a positive difference for people and the planet. Getting to a net zero future will require us to redesign everything… reinvent products, rethink innovation, reshape enterprises, and re-imagine how people interact with energy. Our bp design and change management discipline is passionate about designing fora more digital and sustainable future, and putting humans at the heart of design.We can’t do this alone, so we partner with the digital product and technology teams in the discovery and delivery of products, applying sustainable design thinking, research and human experience design best practices and skills to enable more consistent, simplifiedand engaging experiences for our customers across the global scale of bp’s digital ecosystems, apps and interfaces. The roleWe are looking for a strong experience design principal to join our fast-growing team to support the integration and advancement of design within bp Pulse products and experiences.This individual will work closely with and under the guidance of the VP, Global Head of Design for bp as well as Pulse leadership to partner with product and technology teams to bring the right skills and capabilities to discovery and delivery squads. Theywill also provide guidance and oversight to designers in this space. We need someone who leads with influence to ensure that the designers and their squads have clarity on key objectives and are empowered to deliver impactful customer and business outcomes.We want an inspirational leader, who cares deeply about developing and cultivating the careers of experience designers, while defining UX processes, ways of working and standards for design at bp. This includes someone who is a multi-disciplined design leaderwith excellent stakeholder engagement skills, to work collaboratively to integrate design across digital and cross-functional teams.bp PulseEV charging is an ever-changing business, from engineering (r)evolution to standardisation and differentiation. We are on a mission to decarbonisemobility.This individual will shape the EV charging experience of the future, drive customer satisfaction, lead a team of in-house design practitioners and external partners through a vision with consistent design execution across different digital and physical products.Understanding and driving priorities through business insights and customer impact is a must. The key goals are to:

• Embed and advocate customer-centricity and user experience (UX) in bp pulse organisation.
• Lead the design team to support the delivery of the bp pulse global portfolio across targeted geographies.
• Leverage and follow bp human experience design (bphxd) best practices and standards, along with the bpCore design system.
• Set up the right ways of working and take advantage of bp design methodologies (User research, E2E omnichannel customer journey mapping, storytelling, wireframing...) and resources to optimize the delivery of the designs.
• Support business entities (Customer, Product Management, Strategy) to visualise (prototype) customer value proposition and customer experience.
• Ensure customer experience (CX) is consistent and brand aligned across both Digital products and Charging stations hardware.
• Explore ways to drive Customer Acquisition Cost and Lifetime Value with convenience and retail integration in the EV charging journeys.
• Provide business with design solutions and budget estimates to deliver the product portfolio.

Responsibilities

• Partner with product and other teams to bring appropriate design capabilities into product discovery & delivery squads
• Sit on extended Leadership team for the Product Group as a representative of bphxd Design & Change Management (D&CM) team, participating in strategy & planning activities
• Build design and change resource plans (in partnership with DesignOps) to ensure clarity and forward planning
• Be a contributing member of the D&CM leadership team and work with design leads to represent the needs of product squads in their planning activities. Guide and empower the practitioners within the product squads, across discovery & delivery
• Host regular design crits and peer reviews, enabling our leadership to drive quality of outputs and compliance with design standards & design system, agreed ways of working, and other standards such as accessibility & inclusion
• Diarise and facilitate regular design & change maturity assessments on agreed products, collaborating with D&CM practitioners, product partners and other teams to identify and prioritise improvement activities and build roadmaps
• Ensure all practitioners within product squads have clear objectives and key results which have been agreed with product partners, and report progress against them at an agreed frequency
• Contribute to regular Product Reviews
• Participate in some ‘hands on’ work as required in the capacity of “player/coach”, for example facilitating workshops, participating in Design Sprints or collaborating in design reviews
• Contribute to the development of the Design team, with thought leadership, coaching and development of teams

Skills and characteristicsAlthough you may come from a particular design specialism, you will have a good understanding of design best methodologies across all design teams (UX Research, Service Design, Product/Experience (UX/UI) Design, Content Design, Design Engineering and DesignOps).Strong management and relationship building skills are vital for success in this role to:

Align interfaces, roles and responsibilities with their peers in the Hardware and Customer Teams and the Product Line Heads

Enable the design team to become more strategic in 3rd party usage and make sure the increasing amount of external designers coming in for projects are being guided by the internal resources and best methodologies to deliver a consistent bp design/brandexperience

Use highly-developed stakeholder management skills to focus top leadership communication on key messages.