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Data Marketing Analyst

Better Placed Limited
Job LocationLondon
EducationNot Mentioned
Salary40,000 - 60,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Marketing Data Analyst Multi-Million Consumer Brand London - 1 day per week £50,000The Package:

  • Competitive salary and regular reviews
  • Extremely competitive benefits package, including:
- Bonus- Enhanced Pension- 30 days holiday (+8 BH), ability to buy 5 additional days- Private Medical Insurance- Commute cost support- Enhanced parental leave- Enhanced sick pay- Huge discounts across multiple brands- Fantastic office environment- Hybrid 2 days in/ 3 WFH.The Brand:
  • Heritage brand. Iconic brand name
  • Multi-million turnover brand
  • Private equity backed, multi-million continued investment
  • Double digit growth YOY
  • A team that are genuinely enthusiastic, driven and risk takers
The role:
  • Deliver actionable insight based on data analysis of all marketing activity and channels (CRM, Social, Paid Search, Display, SEO, Affiliation etc).
  • Support the Marketing teams to achieve their goals and objectives through the effective design and delivery of insight-led marketing campaigns.
  • Work with CRM team to deliver audience data selections.
  • Provide effective analysis and interpretation of campaign effectiveness.
  • Deliver data visualisation and dashboarding to maximise self-service.
  • Support the Marketing departments lead management process for all central enquiries into the business including, tracking, reporting, analysis, and stakeholder management.
  • Assist in data management, governance, attribution rules, and data quality with other member of the Data team to ensure data integrity & single source of truth across the company.
  • Performance initiatives analysis
  • Create and improve existing dashboards and reporting (Outside of Marketing) allowing colleagues and board members to be informed in terms of KPIs and specific concerns for their areas.
Previous experience:
  • Degree or equivalent (preferred).
  • Relevant experience, i.e., marketing analytics, with a strong background in marketing and an understanding of the role data-led insights can have in improving the effectiveness of campaigns.
  • Knowledge of BigQuery and/or Redshift.
  • Experience developing measurement frameworks and dashboards, utilising appropriate software (e.g., Tableau, Data Studio).
  • Strong understanding of Google Analytics, GTM, SA360 and other related MarTech
  • Strong SQL Skills
  • Demonstrable experience (Execution or analysis) of paid media, Email/CRM and SEO
  • Interpersonal communication - comfortable and skilled at communicating complex insights to non-data-oriented stakeholders.
  • Ability to take large data sets and identify trends.
  • Data manipulation through tools such as Microsoft Excel.
  • Management of workload across ad-hoc requests and deadlines.
  • Application of statistics in the context of performance and trends analysis (Desired)

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