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Data Analyst - Marketing

Michael Page Marketing
Job LocationLondon
EducationNot Mentioned
Salary£34,000 - £40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

A Russell Group University in London is looking to bring in a Data Analyst - Marketing for 3-6 months. The Data Analyst will have a focus on market research and marketing insights to then make informed decisions as to how the directorate focuses their studentrecruitment activity efforts.Client DetailsOur client is a large and leading Russell Group University in London.The team are in the office 2-3 times per week.DescriptionThe Data Analyst - Marketing, will have responsibility over the following:

  • Provide market research and data insights to deliver actionable results for informing marketing and student recruitment activities.
  • Lead on development of surveys, including idea generation, implementation, analysis and dissemination of intelligence.
  • Lead on the management and implementation of Power BI and other data reporting system.
  • Support the CRM team with detailed reporting and anaylsis on customer journeys and campaign performance.
  • Produce impactful analysis on product development insights to inform go to market decisions.
Profile
  • Ability to manipulate and analyse complex data (quantitative and qualitative), present trends and communicate findings in user-friendly reports and presentations.
  • Demonstrable experience designing surveys for target audiences and conducting focus groups.
  • Proficient use of statistics packages, such as SPSS, databases like MOSAIC/ACORN and other geo-demographic packages.
  • Demonstrable background of working within marketing teams to support analysis of campaign performance.
  • Excellent IT skills including spreadsheets, email, word processing, form building, databases and CRM systems.
  • Confidence and ability to network and influence effectively with a wide range of stakeholders.
Job Offer
  • 3-6 month contract.
  • Start in Feb 2024.
  • Hybrid working.
  • Day rate contract.
  • £34,000 - £40,000 dependent on experience.

Keyskills :
dataanalyticsdata analysismarket researchmarketing datamarketing analytics

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