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Job Location | London |
Education | Not Mentioned |
Salary | 45,000 - 65,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
CRM Selections & Decisioning ManagerLondon£45,000 - £65,000Salt have partnered with a leading British telco business who are growing their digital teams and are looking for a hands-on CRM Selections Manager to work in the central CRM team and alongside the data analytics function.Youll be responsible for performing quality checks in accordance with quality control and ensuring that the relevant targeting, segmentation and customer journey overlays required to support the development and implementation of the customer contact planare correctly applied.The CRM team ensures campaigns are executed at the right time, in the right way, to the right customer, with multiple contact channels orchestrated brilliantly. It ensures the successful execution of around 1 billion customer communications a year.ResponsibilitiesResponsible for building campaigns within SLA timelines and to quality using decisioning toolsetsResponsible for the campaign build, working with the broader CRM teamPerforms quality checks of data extracts to ensure that data produced is correctProvides data and technical expertise to stakeholder to optimise customer contacts across all channels to deliver an integrated communications programme for each customerEnsures that the relevant targeting, segmentation and customer journey overlays required to support the development and implementation of the customer contact plan are correctly appliedWork closely with Data Management team to leverage data capabilities for decisioningExperienceExperience in a CRM/ analytical data driven roleExperience working with decisioning tools such as Pega, Unica, Adobe CampaignGood database management knowledgeIdeally having some experience of SQL
Keyskills :
CRMSQLTargetingCRM segmentationCRM selections