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CRM Lifecycle Campaign Manager

Harnham - Data & Analytics Recruitment
Job LocationLondon
EducationNot Mentioned
Salary£60,000 - £70,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

CRM LIFECYCLE CAMPAIGN MANAGERSALARY UP TO £70,000HYBRIDLONDON - 3 DAYS IN THE OFFICETHE COMPANYThis company is a world-leading art and luxury business and are experts in live and online auctions.THE ROLEAs a CRM Lifecycle Campaign Manager, you can expect to be involved in the following:

  • Take the lead in setting up Braze campaigns from initial concept to execution and their automation
  • Configure and optimise platforms to align with campaign objectives
  • Implement best practices for campaign set-up, including audience segmentation and messaging and channel section
  • Collaborate with cross-functional teams to define campaign objectives and key performance indicators
  • Develop comprehensive strategies for new campaigns, considering target audiences and desired outcomes
  • Lead expansion of notifications across new channels - SMS, In-app, Push
  • Implement segmentation strategies to tailor personalised content for specific audience groups
  • Familiarity with liquid use within Braze
  • Employ A/B testing methodologies to optimise content performance
YOUR SKILLS AND EXPERIENCE
  • Braze expertise is needed!
  • Proven experience in setting up and launching successful campaigns in primarily in Braze, using liquid and ideally Adobe Campaign
  • HTML experience
  • Certification in Braze or Adobe Campaign is desirable but not necessary
  • Strong analytical skills
INTERVIEW PROCESS
  • 1st stage - CV run-through, going over previous experience - online
  • 2nd stage - Task shared before to present - based on research and critical thinking - in person
  • 3rd stage - Sign off chat with the Director
How to applyExpress your interest by sending your cv to Valentine via the apply link attached to this page

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