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CRM Executive - Emea

FashionJobs
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Were always on the lookout for people who share our ambitionpassionate, driven people with fire in their hearts. Do you think you have what it takesTHE GIG Build, deliver and optimize all CRM initiatives to drivedatabase and e-commerce growth within EMEA region with a focus on campaign, database acquisition and omnichannel drivers. This role is Hybrid working and requires 2 days a week in our Camden Office THE STUFF THAT SETS YOU APART

  • Lead and ensure all campaign communications from CRM is on-brand and accurate
  • Work closely with Email Marketing Assistant on optimizing BAU campaign sends
  • Lead BAU content planning, email calendar and briefing processesensuring Creative teams, Content and Email marketing Collaborate with Global and Regional cross-functional teams on increasing touchpoints for database acquisitionwith shared KPIs acrossMarketing, and Paid teams
  • Launch data acquisition initiatives for 10 EMEA regions on a regular basis
  • Analyze and track performance of all campaigns including transactional and lifecycle flows, pivoting strategies and implementing tests where opportunities are identified
  • Liaise with wider CRM, content and CRO on campaign optimization tests, coordinating with regional marketing teams as well on campaign performance and localization efforts
  • Identify additional touchpoints with customer database to increase customer CLV
  • Build relationship and work with Tech and Customer Service teams, to optimize Email Service Provider tool, and implement new programs and technical solutions for Klaviyo to optimise platform (Yotpo, Supermetrics, personalisation tools (Monetate))
  • Gather requirements, brief, and build transactional emails for all EMEA regions
YOUR FUNDAMENTAL QUALITIES Its never just a job at Dr. Martens. Its a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it. To be our CRM Executive you will also possess these qualities:Previous experience with ESPs (Klaviyo, Responsys, Emarsys, etc), preferably at an agency or retailer with e-commerce focusAgile way of workingPrevious experience with managing multiplestakeholders/teams (ie. Project, content, other digital marketing channels)An ability to communicate business requirements to technical teamsAn understanding of HTML, CSS and dynamic programming languagesStrong attention to detail, driven by qualityand accuracyAnalytical mindedwith strong experience in data analytics and data tools ie. Power BI, Google AnalyticsAbility to thrive in fast-paced work environment, agile and reactiveExcellent time-management and prioritization skills required A can-do, proactive attitudeExcellent communication and interpersonal skills, ability to understand concepts and projects quickly to put into executional plans WHATS IN IT FOR YOU
  • Hybrid working
  • Bonus incentives
  • Welcome to the family free pair of Docs
  • 65% off all Docs
  • 50% off all accessories
  • 2 paid volunteer days per year
  • Generous Holiday Allowance
  • Pension contribution
  • Private healthcare
  • Access to the DMs online global community for recognition, communication and discounts from other brands within retail, hospitality and well-being.
  • Access to our Employee Assistance Programme & Mental Health First Aiders
Are you ready to fill your boots Apply now.At Dr. Martens, we are committed to creating an environment where we can all be proud to work and be our best. Part of this commitment is being an equal opportunity employer. All qualifiedapplicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.YOUR FUNDAMENTAL QUALITIES Itsnever just a job at Dr. Martens. Its a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.

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