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Job Location | London |
Education | Not Mentioned |
Salary | Not Mentioned |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
I have a very exciting Content Marketing Manager - FTC (FS, Writing, B2B) role with financial services based in London. The role will be 12 months maternity cover with a client that are a well-known and extremely well respected brand in their industry and have incredible presence in their market and pride themselves on providing best in class product.The RoleWorking with a network of marketing, product, solutions, and sales teams to articulate the value of and build interest in our products portfolio:-Create compelling copy for content, marketing assets and other deliverables from scratch, based on source materials: o Sales enablement: Support sales team members with optimal collateral (solutions briefs, fact sheets, success stories, etc.) to properly position offerings and close opportunitieso Marketing enablement: Work with the marketing team to create digital and offline content sets that support inbound and outbound marketing efforts (awareness, consideration, evaluation and purchase stages of the marketing funnel)o Product marketing: Work with the product team to create a complete library of product materials (data sheets, technical specifications, product release/update notes, etc.)-Develop a deep understanding of the companys target industries and audiences, their business challenges, needs, pain points, and requirements with a task for developing impactful content-Ensure all content is on-brand, consistent in terms of style and tone of voice, and optimized for search and social promotion-Develop and measure the editorial calendar and organization workflows-Own measurement and optimization of the content library. Profile-Significant experience in content marketing is essential-Copywriting skills appropriate for demand generation (both long and short form) is essential-Experience in a B2B Financial Services environment with data/data analytics products is essential-Bachelors degree in marketing, journalism, communicationsInterested Apply now and get in touch with Required skills
Keyskills :
b2b and writing and copy and seo and advertising and content and editing and editial