Content Marketing Manager

Job Description

About usAt GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. Were making it easy to use both- for businesses everywhere. GoCardless is used for domestic and international payments by 75,000+ organisations and counting, processing more than $30 billion across 30 countries. Were an award-winning London based fintech, with additional offices in Riga, Paris and Melbourne. The roleThe role is for a Content Marketing Manager to work within our Accelerate Revenue (AR) team, creating content for our existing self-serve customers that supports lifecycle communications and customer demand generation campaigns with the aim of increasing productusage and upselling. We are building an engine to generate revenue from existing customers in our target markets - UK, US, Canada, France, Spain, Australia and New Zealand. This machine needs to be fed relevant, targeted content to keep it running smoothly. You will work alongside an established Content Marketing Manager as well as Growth Marketers and the Head of Customer Demand Generation to help execute our content strategy for 2024 and beyond. Your role will cover creating engaging content for a wide varietyof formats, from email campaigns, in-product messaging and longer-form thought leadership. What excites you

• Working with the Content Marketing Manager to execute the AR content strategy
• Providing guidance and advice to the AR team on the appropriate content plan to support lifecycle comms, customer demand generation and upsell campaigns via a variety of channels.
• Creating the content needed to support these initiatives (such as emails, chatbot and video scripts, blogs, and masterclass formats).
• Developing and executing multiple streams of the content calendar for our AR activity, ensuring content is aligned with customer campaigns and global initiatives.
• Working with our Customer Advocacy and Product Marketing teams to incorporate customer case studies and testimonials into campaigns (e.g. events and webinars).
• Where appropriate, appoint and manage external contributors to assist in producing content.

What excites us You dont need to have experience of the payments or financial worlds. Rather, youll be someone with an innovative mind who knows how to leverage data, get the most from existing assets and how to best collaborate with subject matter experts - internally andexternally. Youll know how to distil and present this information in the most compelling ways, putting the customer experience front and centre to communicate with businesses about the issues that matter most to them.

• You will have previous experience working in a B2B marketing content role.
• You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.
• You have experience of creating both written and spoken content, including blogs, emails, webinars, video scripts and infographics.
• You are highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging.
• You use data to validate ideas and measure impact, while valuing the creative spark you bring.
• You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
• Youre at ease managing multiple projects at once and have strong time management skills.
• You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others work.
• You have experience using email marketing platforms, such as Salesforce, and are comfortable creating email campaigns.
• You have experience and are at ease using CMS.
• UX copywriting experience would be beneficial but not essential.

We dont expect you to meet every requirement. If youre excited by this role, we encourage you to apply. (some of) The good stuff

• Wellbeing - stay healthy with dedicated support and medical cover
• Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period
• Adaptive Working - allows you to work flexibly, around your lifestyle
• Equity -all permanently employed GCs get equity to help you make a valuable contribution
• Parental leave -to suit everyone embarking on lifes great adventure
• Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (GC Fridays)

Life at GoCardless Were an organisation defined by our values ; We start with why before we begin any project, to ensure its aligned with our mission. We act with integrity , always. We care deeply about what we do and we know its essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work. Diversity & InclusionWere building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If were going to achieve this goal, we need to build a team of GeeCees that is as wonderfully diverse as the world we live in - witha multitude of perspectives, experiences & backgrounds. Weve got a long way to go, but heres how were doing as of June 2023; 42% identify as women28% identify as Black, Asian, Mixed or Other9% identify as LGBTQIA+9% identify as neurodiverse2% identify as disabledWere rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report SustainabilityWere committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition , a group of businesses committed to taking climate action as pa