Brand Strategy & PR Manager

Job Description

Role: Brand Strategy & PR ManagerLocation : Central London2 days a weekSalary: £50,000 to £70,000 (based on experience) plus benefits.What began a number of years ago as one company with a single proposition has now blossomed into a much more sophisticated group of offerings and brands, including offerings for life assurance, Will writing, pre-paid funeral plans and a host of other lifeplanning solutions for the over 50s market.This company has really grown at an incredible rate in recent years, and that growth shows no signs of slowing soon.At the core of the business are a clear set of brand guidelines which need bringing to life within each of its constituent brands. Ensuring consistency and clarity; both for internal stakeholders in how theyre lived and breathed, as well as in brand experiencefor the customer.Youll be both brand guardian and strategist. Ensuring positioning and alignment of each company brand is consistent in tone of voice, and the companys values and articulation of those goes through everything they do, right through to the propositions themselves.On top of this, youll also be responsible for PR efforts. Principally promotional in focus.Building relationships with key media outlets, looking for the newsworthy angle which will capture prospective customer interest from both industry and company specific news stories. Identifying how to seed those effectively to gain column inches and exposurefor the company and respective brands. Positioning them as a reliable expert in their market and elevating awareness and trust in the brands.About the businessIn just 6 years this companys gone from start-up to market lead within its particular niche. Their business is continuing to scale at pace, which is why theyre scaling their marketing investment so much in2022.The company specialises in a range of FCA regulated products targeted at the over 50s market. These include life planning products and services including life assurance, equity release, health and wellbeing, legal services and more.Its this scaling in spend which is driving their continued hiring. To scale out and mature their digital and marketing function with more heavy-weight support.Its still a family owned and run business, so dont expect anything corporate. But you will find you have a really supportive and inspirational manager in the Head of Marketing on hand to help and support you when needed.So if youre interested in joining a place where youd be more than just a cog within a production line, why not give this a tryKey Experience Necessary

• Ideally have brand management experience established in a B2C financial services, utilities or telco type business. Essentially a business which has a degree of regulation to it
• Good understanding of brand strategy, tone of voice and have experience of brand guardianship
• Youre able to demonstrate how your work impacted on the brand experience and propositions of a business. How it brought the brand to life for customers.
• Experience in PR and Comms, and specific experience in building PR plans
• Have media contacts within relevant industries to this

Must be able to live and work in the UK unrestricted.TO APPLY If you think youve got what it takes, you can share your Linkedin profile or email me a CVit doesnt have to be up to date, we can work on that once you decide you want to take this forward.Or, for a chat and more information please contact me on:Colin Doree Head of Recruitment, Marketing, Digital & Data Blue Pelican