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Brand Identity Director

People First
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeTemporary, full-time

Job Description

Your New Job Title: Brand Identity DirectorYour New Daily rate: up to £642 PAYE or £840 umbrella (inside IR35) * equivalent of up to £167k per annumDuration: Long term temporary assignment until 31/03/2022Location: WFH then 2 days a week in West London from September 2021Start date: ASAPWorking hours: 37.5 hoursJob posting ID: JP89539Who youll be working for:Our client a Major FTSE100 of ours who have fantastic offices in west London are looking for a Brand Identity Director who will lead the development and delivery of a compelling, distinctive and consistent visual identity to protect the brand experience and support corporate reputation goals.What youll be doing each day:

  • Support the Head of Creative Content and Visual Identity in developing a creative style and visual identity for the company
  • Lead the development of the Brand Visual Identity and ensure its effective implementation across the company across internal and external channels
  • Champion design excellence across digital and offline channels, working with stakeholders, the in-house design team, and agencies to deliver a distinctive and consistent brand experience.
  • Apply learning from other industry experts to ensure the Visual Identity is best in class, modern and able to communicate the complexity and breadth of communications created by the business
  • Oversee the development and maintenance of brand guideline documents, assets and materials to support stakeholders in using and applying the visual identity
  • Ensure broad understanding and compliance with the visual identity, including answering questions and managing conversations with stakeholders across the company around VI compliance
  • Day-to-day decision-maker around where materials are and are not compliant with the company’s visual identity - escalating to the Head of Creative Content and Visual Identity only in certain instances
  • Oversee the development of materials about the company and its strategy, ensuring a consistent set of materials is available for us across the company
  • Lead engagement with Legal to ensure the right Trademark coverage is in place and identify and challenge breaches
  • Oversee Brand Hub management, ensuring it delivers for all stakeholders
  • Lead on agency VI guidance and quality control, with close links to Procurement to ensure compliance and measurement of agency performance with appropriate KPI’s.
  • Oversee the management of agencies and partners delivering visual identity materials and support
  • Work with VI Manager, Designer and Content Producers in the Creative Content and Visual Identity team to deliver the above
    • The skills you need to succeed:
  • Extensive experience and a proven track record in leading and managing a brand visual identity across a complex organisation, FTSE100 or equivalent
  • Experience in the creation of a visual identity, the brand management process, the strategic role of visual identity and the implementation of a visual identity across a complex organisation
  • Experience of working with designers and leading design projects end to end
  • Expert understanding of design and brand asset management
  • Experience in engaging with internal stakeholders around brand and visual identity compliance
  • Strong influencing skills with senior stakeholders (VP and above)
    • *Please note this Umbrella rate is the amount payable to Umbrella company - this does not represent what you will actually receive from the Umbrella companyTo view all our Supply Chain jobs please go to www.people-first.co.ukPlease follow us on Linkedin: people-first-supply-chainWe would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.People First is committed to increasing diversity, and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status or whether or not they have a disability.People First (Recruitment) Limited acts as an employment agency for permanent and fixed term contract recruitment and as an employment business for the supply of temporary workers. Please note that by applying for this job you accept our Terms of Use and Privacy Policy which can be found on our website. Required skills
  • Brand Management
  • Branding
  • Marketing

    • Keyskills :
    Brand Management Branding Marketing

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