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Associate Director, Brand & Content

VMA Group
Job LocationLondon
EducationNot Mentioned
Salary40,000 - 50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

A national education charity is seeking an Associate Director to join its corporate team. The not-for-profit organisation develops programmes designed to support teachers and school leaders throughout the education sector, to improve outcomes for pupilsfrom disadvantaged backgrounds. Reporting into the Marketing & Communications Director, and with several direct reports, your focus is on Brand and Content, playing a pivotal role in enhancing the organisations positioning, tone of voice, content and reachto stakeholders and audiences. This is a wonderful opportunity to utilise your skills in a purpose led organisation.Key responsibilities:

  • Develop and deliver the content strategy (including digital content, publications and events)
  • Lead on the social media strategy; oversee effective use of channels, including planning, scheduling, and monitoring and evaluation, to increase audience engagement and conversion
  • Lead the development and quality assurance of the brand, and the language and visual identity that help shape it
  • Work closely with the Associate Director of Marketing and Digital to maintain and develop the website
  • Provide strategic direction for external events
  • Manage trademarks and ensure that monitoring and evaluation is integral to every project
Key Skills
  • A strong commitment to education and the non-profit sector
  • Experience in designing, delivering, commissioning and managing projects to deliver high quality outputs
  • Excellent copywriter, with the ability to quickly produce high quality work tailored to audiences and effectively delivering key messages
  • Experience of strategically developing content and social media approaches
  • Experience and skill in using and analysing data
  • Experience of creating and commissioning a range of digital and visual content
  • Experience of working with Content Management Systems, Social Media platforms
  • Experience of leading a team / line management
  • Highly organised / ability to multi-task in a fast-paced and target-driven environment

Keyskills :
Content ManagementCorporate BrandingCorporate CommunicationsNot for ProfitSocial Media

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