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Analytical Planning Director

Harnham - Data & Analytics Recruitment
Job LocationLondon
EducationNot Mentioned
Salary75,000 - 85,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

ANALYTICAL PLANNING DIRECTORUP TO £85,000 + BENEFITSLONDON (HYBRID)Harnham is working with a well-known Agency on an Analytical Planning Director. You will get to support the development of a high-level analytical planning capability that enables all offices across the globe to offer state-of-the-art optimal planning solutionsfor their clients.The role:You will:

  • Delivering investment planning solutions through FTE support and paid-for projects. Involved detailed analysis of client requirements and the translation of these into marketing science principles for use in investment planning.
  • To support the build out of a wider set of marketing analytics within the Global Business and local markets, with a focus on outputs that improve their planning offering. This includes active delivery of existing analytical solutions but also consultativeassistance directly with clients to understand their marketing science needs maximise their investment in third party marketing analytics.
  • You will also be involved in creating training and marketing materials to package up PHDs analytical service offering for clients
  • Point of contact for analytical planners across the PhD network - providing technical support and commercial support
The experience:You dont have to tick all the following boxes, but wed love to hear from you if you meet any of the following:
  • Ideally 5 years+ agency or client-side marketing analytics experience, building on statistical skills.
  • Hands on experience of Marketing mix modelling outputs for planning.
  • Excellent understanding of advanced statistical techniques such as A/B testing, ANOVA, SEM, predictive modelling, and clustering/segmentation.
  • Python and/or R
  • Ability to translate technical findings to non-technical stakeholders
The interview process:
  • 30 minute initial stage
  • 60 minute interview
How to apply:Please apply by submitting your CV to Emma Johnson at Harnham

Keyskills :
planningpythonmodellinga/b testingmodelseconometricsmarketing analyticsstatisticaldata plannermmmpredictive modellinginvestment plannermarketing mix modelling

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