AD - Digital Planning Emma

Job Description

Position: Account Director-Digital Planning Location: London, Full Service Digital AgencySalary: £55k per annumAbout the CompanyWe are an award-winning, independent media agency, with huge passion for our work, alongside our values and unique market approach. Our success can be directly attributed to the levels of client service, planning and implementation (buying) value we deliverfor clients that is truly unrivalled elsewhere. We have a unique working environment and open structure which encourages personal development through early client contact, team work/training and exposure to all media from day one. We work closely with ourvalued clients across a diverse range of sectors.About the RoleYou will be focused on a selection of clients within the group, responsible for being one of their key account contacts. Youll be expected to be heavily involved in the media planning, spanning from contributing to the overall strategic direction to takinglead on writing the supporting detailed media plans. Great organisation, internal and external team coordination skills, a passion for client servicing and making the complex simple will be critical.Youll be a key contact for clients maintaining a strong working relationshipEnsuring we are continually considered as an extension of the marketing teamYoull understand your clients category and add value with your opinionsDemonstrate an ability to make recommendations that will positively impact their businessesHelp to mentor and give day to day guidance to less experienced team membersRecognise new trends and introduce new media opportunities within your planningDefine the role for digital media channels within campaign strategiesWork with specialist teams to deliver cohesive, fully-integrated cross-channel plansClearly communicate to clients how the channels will work with each otherUnderstand how individual channel KPIs and overall campaign KPIs will be used to measure successBe able to source and recommend suitable performance benchmarks against KPIs setUnderstand how to build test and learn opportunities into your planning when relevantPresent cross-channel plans to clientsYoull be able to coordinate and lead regular client calls and meetings including weekly client statuses and reporting meetingsContribute to the overall upskilling of digital knowledge of the broader account teamRequirements About the Candidate The ideal person for this position will fit with the culture of the Company. They will be positive, participative, self-confident, friendly, self-starting, competitive, inquisitive, imaginative, factual, consistent and self-disciplined.We are looking for the following qualities in any candidate:Creative Thinker: Innovate and create different solutions for clientsCommunicative: Get excited by briefs and show passion when presenting solutions back to clientsMust be able to explain how our media recommendations can make a real difference to businessesConfident: In presenting and leading clientsAnalytical: Of course, a good planner will possess amazing technical, numerical and interpretative skillsBe able to draw conclusions and react to any data results and reportsStickler for detail: Monitor media schedules sent to clients across the teamPractical: A doer, but with an instinct for what can really be achieved when planning and buying plans.Experience:A minimum of 5 years experience in media planning and buying agenciesCurrently in a role that involves digital channel planning as part of a fully-integrated media planning approachA solid understanding of all digital media channels; Display, Programmatic, Paid Social, PPC & AffiliatesAwareness of Influencer marketing and SEO would also be a benefitA working knowledge of the current media market landscapeFluent in your ability to communicate this to

Keyskills :
About the Candidate The ideal person for this position will fit with the culture of the Company. They will be positive participative self-confident