Marketing Manager

Job Location	Lofthouse, Wakefield
Education	Not Mentioned
Salary	45,000 - 50,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent , full-time

Job Description

Bookmark are currently recruiting a Marketing Manager position for a fantastic B2B organisation. Working for this SME the Marketing Manager role is to drive the generation of leads for the sales team to convert and promote the brand to target audiences.Youll do this by taking ownership of the creation and implementation of the marketing plan and setting KPIs to track performance. You will utilise and grow the marketing database (CRM) to target prospects who closely fit the ideal customer profile. In addition,you will support retention activities to ensure we continue to get a healthy share of wallet from existing customers. Digital marketing will be your core skillset helping you build account-based marketing campaigns to deliver high quality, qualified leadsfor sales.Key responsibilities

Develop and implement marketing strategies & plans for customer acquisition and retention in line with business objectives
Own the CRM database to drive growth
Create growth plans with sales based on increasing existing business and acquiring brand new business
Plan and manage marketing campaigns to build brand awareness, generate leads and generate additional revenue
Budget planning and management
Brand and value proposition management including brand values, brand identity, storytelling and governance
Improve brand awareness and perception
Lead on content marketing strategy to deliver and disseminate high-quality, relevant content
Lead on owned, earned, and paid media activities through management of external partners
Manage social media channels, including the creation and delivery of a social media content calendar via external partner
Regular reporting and evaluation, using insights to continually review and optimise key marketing activity and spend (including marketing ROI)
Carry out ad-hoc reporting/analysis as required

Key skills

Comfortable working in a fast-paced environment
Digital marketing experience (All channels including PPC, SEO, Email)
Demonstrable experience of working closely with and influencing senior stakeholders
Strong project management and organisational skills
Proven track record of developing and implementing successful marketing strategies and plans which have driven notable new business growth
Social media strategy and management experience
Marketing technology including, analytics, automation and CRM experience - Hubspot experience desirable
Content marketing and copywriting experience
People management experience is desirable not essential

The role offers hybrid working with the need to be in the office 2/3 days a week and is easily accessible off M62/ M1/ A1 corridors.

Keyskills :
CRMDigital MarketingMarketingMarketing Manager

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