Channel Marketing Planning Manager

Job Description

Denholm is delighted to be partnered exclusively with a leading global learning and development solutions business. The successful candidate will be responsible for working with multiple international stakeholders across their three main channels to identifytheir targets and needs and shape this into a marketing strategy that delivers against the commercial objectives of the business. You will work with the central marketing team to turn these requirements into a centrally held marketing plan. You will establisha proactive, positive new system of governance for the business, applying this to the creation of the marketing strategy and plan. This is a fully remote role. Duties and Responsibilities

• Work with multiple stakeholders across the business to identify their needs and shape this into a holistic, coordinated marketing strategy and plan to deliver against the commercial objectives of the business
• With the other senior marketers within the team, oversee the delivery of this plan - creating one view of activity
• Responsible for developing channel strategy, objectives and success measures
• Responsible for working with key stakeholders to align said strategies to the product roadmap and customer insight
• You will keep up to date with key insights from customer satisfaction surveys, analyse the results, and make recommendations on opportunities to leverage/scale initiatives and best practices
• Lead marketing efforts to drive retention, customer loyalty, advocacy, growth and community participation
• You will be the first point of contact for all marketing support
• Collaborate with regional (international) marketing teams to scale and localise strategies where relevant
• You will manage and run the quarterly marketing planning sessions ,including forward planning and previous quarter performance/learning reviews
• Continually measure, monitor and drive improvement in strategic approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
• Provide regular insights on customer and competitor trends
• Align and partner with key stakeholders across Sales and Marketing to develop customer marketing that connect sales with customers and help them grow
• Support the head of department in managing and centrally holding the marketing planning process, working with other functions and the wider marketing team, and also establishing and managing a proactive, positive governance process for the ongoing creationof the marketing plan
• Be a leader and a champion of all marketing activities and be an ambassador for the global brand and global marketing strategy
• Work as a committed member of the Global Marketing Team, sharing responsibility for projects as needed including sales enablement, targeted customer marketing, regional marketing, event management and product marketing
• Work, as a highly skilled marketing person with SEO tactics, Digital Ads, Email marketing, conversion optimization, social channels and Google analytics/metrics
• You will increase revenue and customer engagement by implementing industry-leading marketing campaigns and promotional activities across your channels
• Work closely with team members from all regions to understand their specific objectives and create marketing plans in line with them
• Actively participate in the global planning and budgeting process determining investments for financial year plan

Requirements of the role

• A confident, compelling team member who will inspire trust in others
• Put the customer at the heart of everything you do
• Self-motivated and able to work independently
• Knows when and how to provide constructive feedback
• Resourceful and able to solve problem
• Excellent knowledge and skill with Microsoft Word, PowerPoint, Excel and Outlook
• Detail oriented, able to monitor and track progress efficiently
• Diplomatic and politically savvy
• Skilled at managing a varied workload
• Work calmly under pressure
• Exceptional written and verbal communication skills
• Stakeholder management
• You will have extended previous marketing experience, preferably in a B2B environment
• Highly organised and able to work within a demanding environment
• Team player with strong interpersonal skills
• Project management and cross-functional/cross-regional collaboration
• Taking ownership and accepting accountability
• Always being prepared to go the extra mile in delivering service on time and to the highest standards.
• Participating willingly in the team and keep other team members informed and up to date by sharing useful or relevant ideas and information