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Job Location | Leicester |
Education | Not Mentioned |
Salary | £30,000 - £45,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time or part-time |
Digital Marketing Campaign Specialist / ManagerLocation: Hybrid / Leicester UK (remote working options also available)Salary: £30,000 - £45,000 per annum, DOEWhy do we want youAs an SEO specialist you have a genuine interest in SEO and Digital Marketing and will have successfully developed and executed SEO campaigns.You will have experience with SEO industry programs such as Google Analytics, along with experience with other aspects of marketing including social media and PPCAs the SEO Specialist, you will be able to identify strategies, techniques and tactics to increase the number of visitors to our Mercia Group website(s) and obtain a high-ranking placement in the search engine results pages (SERPs). As well as employing(UX & CRO) methods to turn visitors into active users to generate leads and sales.At Mercia, we enable accountancy and tax professionals to do business in the right way.We’re proud to be part of Wilmington PLC’s training and education division, so if you’re looking for innovation, integrity and teamwork, you’ll find them all and more here.As a Digital Marketing Specialist, you will assist in the planning, execution, and optimisation of our online marketing activities. You will be well-versed in the concepts surrounding digital marketing and how these activities can become a strong asset tosecuring revenue growth.You will be working with colleagues at our Wilmington Shared Services function, and you will develop and execute SEO strategies for Mercia Group, including, supporting daily updates to our websites, on-page optimisation, technical SEO, keyword research,competitor analysis, and support in the development of our online content strategy.Your ambition will be to increase the number of visitors to Mercia Group website(s) month on month and obtain a high-ranking placement in the search engine results pages (SERPs). As well as employing (UX & and CRO) methods to turn visitors into active usersto generate leads and sales.You will be working with the Marketing Team to supplement our organic social media strategy, focussing on paid opportunities (Google AdWords etc) and other social media platforms to reach target audience.You will be a team player alongside our management teams to provide expertise and assistance from a digital perspective and you will work with our design team to ensure all of our online assets are on brand.You will measure and report performance of our digital marketing campaigns and assess these against goals (return on investment and key performance indicators) and provide future recommendations.As our Digital Marketing Campaign Specialist / Manager you will be responsible for:
Keyskills :
Digital Marketing
Marketing
SEO
SEO Campaigns
Campaign Specialist