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Digital / eCommerce Marketing Executive

Europcar
Job LocationLeicester
EducationNot Mentioned
Salary£25,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

The mission of Europcar Mobility Group is to be the preferred Mobility Service Company by offering alternative and attractive solutions to vehicle ownership through a wide range of services that are open to all. The services the Group offers includes car and van rental, ride hailing and car-sharing through the brands of Europcar and Ubeeqo. Europcar Mobility Group has ambitious growth plans and delivering great customer service is at the heart of the Companys mission.Ecommerce is currently a very strategic channel, and has been growing rapidly to support Europcars aspirations to take its position as market leader in the UK. The role offers an opportunity to work in an international team and to develop project management skills within the ecommerce channel, focusing on the Europcar brand.Key responsibilities: Production management

  • Manage Europcars CMS (Jahia, Contentful, DRM and Phrase) in order to manage site configuration
  • Create pages and content for the sites to meet UK or the Group requirements
  • Ensure all pages and content respect brand guidelines (graphic design and tone of voice)
  • Act as central point of contact for all digital merchandising activity in the UK platforms: raise, follow-up and fix incidents with central team and customer services
  • Conduct in depth and regular user testing on Europcars different sites to ensure that functionality works correctly with high level of quality and can be easily understood by customers
  • Liaise with legal and other internal stakeholders to ensure all websites are legally compliant
  • Drive forward best practice customer experience functionality for all websites
  • Support Europcar UKs CRM channel
    • Digital channels development:
  • Express UK needs for digital developments (sites, mobile, Apps etc.) in cooperation with central eCommerce team
  • Implementation and follow-up of group web projects locally, for example call back and online reviews
  • Testing of web developments before go live
  • Project manage and implement partnership ecommerce solution
    • Merchandising:
  • Own the calendar of promotions and coordinate with relevant stakeholders
  • Ensure that the promotion/pages are up-to-date on the site
  • Liaise with other stakeholders in the company to promote other products and make sure we follow the promotion plan
    • Site performance & digital marketing
  • Challenge web analytics data and user experience testing to find opportunities to increase conversion and revenue.
  • Providing daily and weekly reporting, and ad-hoc reporting requirements
  • Develop digital marketing strategies across various digital channels (e.g. Paid Media, SEO, Affiliation, Display, emails, local listings) to maximise revenue and return
  • Other adhoc ecommerce tasks could be required, as and when advised by the UK Ecommerce Manager
    • Candidate specification:
  • Excellent project management, organisational and communication skills
  • Passionate, driven and capable self-starter
  • Creative, innovative and energetic team worker
  • Ability to use Google Docs, Excel and Powerpoint.
  • Ability to work with Google Analytics 360 and content management systems is an advantage.
  • Ability to work in an international team & environment
  • Skills to manage internal and external relationships
    • Agencies - Please do not send any speculative candidates or CVs in response to this advert. The Company will not accept any terms and conditions based on a speculative applications being sent. Required skills
  • Branding
  • CMS
  • Digital
  • Ecommerce
  • Marketing
  • Reporting
  • Web
  • DRM
  • Google Docs
  • Design
  • ecommerce
  • Web development
  • Graphic
  • content management systems
  • Excel and Powerpoint
  • Google Analytics 360
  • Contentful
  • Jahia
  • Phrase

    • Keyskills :
    Branding CMS Digital Ecommerce Marketing Repting Web DRM Google Docs Design ecommerce Web development Graphic content management systems Excel and Powerpoint Google Analytics 360 Contentful Jahia Phrase

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