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Marketing Manager

Michael Page Marketing
Job LocationLeeds
EducationNot Mentioned
Salary£40,000 - £45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

A new Marketing Manager role for a Yorkshire based construction firm. This will be a highly autonomous, marketing generalist position, which will involve managing digital campaigns and managing agency relationships.Client DetailsMy client are an SME construction firm based just south of Leeds. With 15 years industry experience, they have experienced rapid growth over the last year, and are looking to appoint an experienced Marketing Manager.DescriptionThe key responsibilities for the Marketing Manager will include:

  • Execute the Marketing & Communications plan, managing on and offline marketing campaigns for brand awareness, customer recruitment, and retention.
  • Analyse marketing activity results and report marketing KPIs.
  • Liaise with agencies for marketing initiatives and brand consistency.
  • Conduct research on target markets and monitor competitors marketing efforts.
  • Manage multi-channel communications for B2B lead generation and brand awareness, including e-commerce website development, videography, product photography, SEO, PPC, retargeting, trade ads, social media, direct mail, email, advertising, and PR.
  • Measure marketing effectiveness, report campaign ROI, and provide monthly KPI and budget reports.
  • Ensure the brand aligns with its market value proposition.
  • Manage agency relationships and ensure alignment with marketing strategy and objectives.
  • Plan and execute an extensive exhibition and events program.
  • Coordinate campaign activities through CRM systems.
ProfileThe ideal Marketing Manager candidate will have:* 2-3+ years of experience managing multiple campaigns in B2B markets* Competence in the use of CRM databases* Ability to work with a content management system of a website* Strong eye for design, with keen attention to detail* Understanding of Pay Per Click and Search Engine Optimisation (SEO),* Familiarity with social media and social management tools* Understanding of web development* Knowledge of Account-Based Marketing (ABM) and all social channels* Strategic thinking capabilities, delivering project goals on time and within budget* Excellent copy-writing and verbal communication skills* Highly organised, self-motivated, able to prioritise and manage own time effectively* Team player, willing to provide hands-on help as part of the team* Strong interpersonal skills and ability to influence others effectively* Sound numeracy and database skills for analytics and data analysis* Confident and outgoing personality with a proactive approach to tasks* Ability to work effectively under pressure and meet tight deadlineJob OfferOn offer for the successful Marketing Manager:
  • Salary up to £45,000
  • 5% annual bonus
  • 5% employer pension contribution
  • 25 days holiday + bank holidays

Keyskills :
"Marketing Manager" OR "Marketing Coordinator" OR "Marketing Campaign Manager"

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