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Digital Marketing Manager

Health Management
Job LocationLeeds
EducationNot Mentioned
Salary£47,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Homebased £47,000Maximus UK, a wholly-owned subsidiary of Maximus, Inc., operates several business lines in the UK, including the Centre for Health and Disability Assessments, Remploy, Health Management and Revitalised. Maximus UK employs 3,800 local staff, including over 1,400 doctors, nurses, occupational therapists and other Healthcare Professionals. Operating from more than 270 locations across England, Scotland and Wales, Maximus UK is one of the largest providers of employment, health and disability support programmes in the country.Job SummaryResponsible for creating and delivering digital marketing strategies and managing, developing our websites and online presence in line with the UK marketing strategy.Key Tasks

  • Manage, own, create and develop the company websites across all business lines
  • Builds websites by writing code, programming and scripting, designing pages and widgets and incorporating graphics and video elements (PHP, JavaScript, HTML, CSS)
  • Fluent user of Drupal and Wordpress
  • Work with senior stakeholders to advise on the most impactive digital activity to raise brand awareness and trigger referrals on a wide range of contracts
  • Manage and enrich Maximus online presence
  • Manage and own Market Automation software and deliver wide range of email marketing campaigns
  • Develop and implement SEO and PPC strategies in line with the UK marketing strategy and plans
  • Create and develop complex profiling and mapping plans
  • Innovate and present new marketing platforms and strategies
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Experience of evaluating digital marketing and campaign activity to determine impact and ROI - Google analytics, Google Adwords
  • Develop compelling digital content briefs to support new business activity and growth priorities
  • Ensure external communications are consistent and brand compliant
  • Keep abreast of new social media sites, web technologies and digital marketing trends to enhance current delivery
    • Experience Required
  • Excellent written and verbal communication skills
  • Creative, imaginative self-starter who can bring new ideas to promote the business
  • Excellent copywriting skills
  • Ability to perform comfortably in a fast-paced, deadline-oriented work environment.
  • Strong attention to detail skills
  • Proficient in HTML, CSS, JavaScript, PHP
  • Proficient in Wordpress and Drupal
  • Strong background of PPC and SEO creation and delivery
  • Experience of Google Adwords, CMS and Market Automation software
  • Evidenced based outcomes from digital marketing delivery
  • Qualification in a Communications or Marketing related discipline
  • Member of Chartered Institute of Marketing (Desirable)
    • MAXIMUS is committed to developing, maintaining and supporting a culture of equality and diversity in employment in which our employees as well as candidates for employment are treated equitably. We understand that a diverse workforce adds to our competitive advantage; and as such, we aim to ensure that job applicants do not receive less favourable treatment on the grounds of sex, race, marital status, disability, age, part-time or fixed term contract status, sexual orientation or religion, or is disadvantaged by conditions or requirements that cannot be shown to be justifiable. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post.Where reasonable, MAXIMUS will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.

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