Senior Marketing Officer

Job Description

Senior Marketing OfficerSalary: £30,000-£32,000 per annum, depending on skills and experiencePure are recruiting for a Senior Marketing Officer/Marketing Executive with a minimumof 2-3 years experienceto collaborate with the Marketing Manager to achieve the marketing and communication goals of the business.Responsibilities:

• Assist the Marketing Manager in developing effective marketing communications aligned with the strategic aims and recruitment strategy.
• Act as a Brand Guardian to maintain brand consistency and articulate the businessvalues across all communications.

Website, Digital Advertising, CRM:

• Support content strategy for website, including content creation and updates using CMS editing tools.
• Contribute to content and creative production for multi-channel digital use.
• Collaborate with digital agencies for paid advertising & SEO efforts.
• Utilise CRM platform (Hubspot) to move prospective families along the sales funnel effectively.

Organic Social Media:

• Oversee management of organic social media channels, ensuring engagement with potential stakeholders.
• Work with the Marketing Officer to generate relevant content aligned with marketing priorities.
• Maintain a balanced social media calendar and monitor engagement across platforms.

Publications:

• Supervise the production of marketing publications, including brochures, leaflets, and banners.
• Coordinate with internal and external stakeholders for content creation and updates.
• Ensure publications are consistent with brand and values.

Press & Promotion:

• Provide content for press releases and editorial pieces in collaboration with PR agencies.
• Ensure accuracy and permissions for all press materials before release.

Digital Newsletters:

• Produce regular digital newsletters for various stakeholders, aligning content with recruitment and retention goals.

Communications:

• Support personalised experiences, ensuring timely updates and alignment with aims.
• Enhance digital user experience through portal and intranet improvements.

Events:

• Assist in promoting and organisingkey marketing events both on-siteand virtually.
• Attend events as needed,

Miscellaneous:

• Assist in day-to-day marketing tasks and monitor competitor news.
• Adhere to policies on safeguarding and ensure well being.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in marketing roles.
• Strong communication and organisationalskills.
• Proficiency in CMS editing tools, Adobe Suite, and Microsoft Office.
• Ability to work independently and collaboratively in a fast-paced environment.

If this sounds like the opportunity you are been waiting for please get in touch!