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Digital Marketing Executive

Job LocationHinckley
EducationNot Mentioned
Salary30,000 - 35,000 per annum, negotiable, inc benefit
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Digital Marketing Executive - Retail/Fashion/EcommerceWe are loooking for an experienced Digital Marketing Executive to join this exciting Ecommerce fashion brand.The Digital Marketing Executivewill be joining an established, well known brand that is continuing to grow and expand in to new countries, and offers great career development.As Digital Marketing Executivewill take a hands-on approach and have overall ownership of the acquisition and retention channels for Clothing and be tasked with coordinating a content schedule across the wider global business.The Digital Marketing Executivewill be responsible for building a 360-degree view of the Clothing consumer using data-centric approaches, expanding data points and accurately deploying targeting tactics to elevate and diversify the brandsreach, satisfaction, conversion and CLVEmail Marketing is a big part of our clients communication with its customers, so experience using email tools and anlytics is really important.Ability to use Adobe Photoshop would also be useful.Key skills & Experience: We are not looking for all of these, will need a mixture!

  • Develop and execute an eCommerce marketing strategy.
  • Management of the eCommerce marketing budget.
  • Management of external ecommerce marketing agencies.
  • eCommerce marketing channels: email, paid, SEO.
  • Planning, writing and managing eCommerce CRM campaigns.
  • Writing the eCommerce marketing campaign and content calendar.
  • Monitoring competitor activity.
  • eCommerce marketing asset creation.
  • Marketing performance reporting.
  • Brand and TOV governance.
  • Marketing landing page creation.
  • Keeping the eCommerce site up to date and in line with marketing campaigns.
  • eCommerce campaign content calendar creation and management.
  • Activation of marketing channels and advertising formats.
  • Coordinate campaign and marketing content with internal stakeholders.
  • Create and manage the publishing of emails and paid advertisements.
  • Ownership of Google Merchant centre and PLAs.
  • PPC paid search advertising.
  • An understanding of Google Adwords and reporting of ROAS.

Keyskills :
Adobe PhotoshopEmail MarketingGoogleSEOPaid Search Campaigns

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