Marketing Co-ordinator

Job Description

Marketing Co-ordinatorA leading global manufacturer, innovator and distributor that offers a complete portfolio of ophthalmic diagnostic & surgical equipment, including; slit lamps biometers, perimeters, OCT Devices, lasers, medical simulators, and microscopes. They also providea comprehensive range of gold-standard micro-surgical instruments and procedures & implants.Home based with access on occasion to SE officesSalary / Benefits -

• Fantastic base and package
• All required business tools.
• (part time 3 or 4 days per week), pro rata salary, this role can be home based.

Main Job Purpose:To manage a wide range of marketing projects at any one time for HSUK, including, and not limited to; marketing campaigns, advertising, collateral production, PR, social media, PPC campaigns and marketing insightTo oversee each marketing project from conception to completion and ensure each project is delivered on-time and to budgetResponsible for the implementation of tactical business and marketing plans as agreed with the Marketing ManagerTo ensure all marketing communications reflect the brand of the company accuratelyTo perform a range of administrative and marketing support duties related to the daily operations of the marketing departmentCore Competencies

• Self-motivated, confident, energetic, and creative
• Sound understanding of marketing principles
• Creatively inclined, with an understanding of the importance that great design and excellent messaging plays in all marketing activity
• Ability to operate under pressure and meet tight deadlines

• Effective project management and organisational skills
• Effective understanding of latest technologies and the ability to identify how to apply them to the marketing function
• Excellent attention to detail and experience in brand policing
• Excellent copywriting skills and the ability to rework technical content for a wider audience
• Communicate effectively through written or verbal mediums
• Proficient in IT - such as Microsoft Office and be specifically skilled in design packages, such as Adobe InDesign, Adobe Photoshop and Adobe Illustrator.
• Experience running successful PPC campaigns through Google and Microsoft platforms
• Good team player and should meet or exceed team goals/work collaboratively as a team member
• Effectively communicate and make best use of interpersonal skills

Key Tasks

• Implement marketing strategies and plans as agreed with the Marketing Manager.
• Execute a wide variety of projects that involve direct mail, PR, customer communications, media advertisements, promotions, and other tactical projects that deliver the strategic marketing plan.
• Co-ordinate the production of a wide range of marketing communications and materials, both internally and externally, (these include, but are not limited to; an annual catalogue, page ads, printed DM, event show guide entries, pricelists, PR, product literature,brochures, case studies, newsletters, info guides, pull-up graphics and social media).
• Build relationships with external suppliers such as our digital agency, printers, photographers etc.
• Co-ordinate the advertising media schedule and liaise with trade publications to meet inclusion deadlines
• Track campaigns, prepare performance analysis reports of post campaigns and make recommendations.
• Maintain a strong, consistent brand and ensure all marketing activity meets corporate guidelines.
• Write and maintain content and provide regular updates to company website.
• Produce a quarterly newsletter and deploy to the HSUK staff and other stakeholders. Produce regular marketing update to ensure staff are informed of the latest marketing developments.
• Assist in the writing, tracking and delivery of press releases.
• Work with the Marketing Manager to develop lead-generation plans with targets, measures and objectives.
• Produce white papers, info guides and other materials that position HSUK as a thought-leader.
• Liaise with other members of the team, including Product Managers, to ensure that the marketing message is current and consistent

• Provide a monthly marketing report to the Marketing Manager outlining all project and campaigns delivered in that month.

Collaboration with Marketing Team/Role Cover Collaborate/support on the following tasks:Events Co-ordinator

• Assist to manage all HSUK events, from small seminars to large trade shows.
• Obtain print price quotes and provide print-buying cover/supply of artwork files to print companies.

Product Managers

• Maintain a product knowledge base.
• Liaising with customers and Key Opinion Leaders (KOLs) in developing case studies and testimonials