ECommerce and Marketing Coordinator

Job Description

An international plush toy company is seeking an enthusiastic, proactive and analytical E-Commerce and Marketing Coordinator to join its Marketing/PD team.The responsibilities will include but not be limited to: -E-commerce Accounts

• Oversee and develop key accounts such as Amazon, to increase visibility of products and maximise sales
• Creating product descriptions, copyedit and proof read all content to upload to the various platforms to include product images.
• Tactical use of key words/phrases in order to maximise search engine product ranking.
• Maintain and develop Amazon Online Shop.
• Identify and implement on-line promotional opportunities, amending text to tie in with key events in order to increase sales
• Analyse and monitor sales for each SKU producing weekly reports.

Companys B2C / B2B website:

• Create exciting and engaging content for our Companys B2C platform, giving the customer a "Shopping Experience".
• Prepare a yearly programme of promotional activities, following this up with Email/SNS Marketing
• Ensure the Home Page is always up-to-date with new and interesting artwork / imagery
• Creating product descriptions and proof reading all content for individual items, to include uploading product images.
• Tactical use of key words/phrases in order to maximise search engine product ranking.
• Analyse and monitor sales for each SKU through relevant platforms e.g. Google Analytics
• Prepare weekly sales reports and analyse the data
• Keep abreast of e-commerce market activities, look for new innovations and ideas.
• Continually review the performance of the B2C website and prepare suggestions regarding how to make improvements.

Social Media

• Be proactive with regular updates of the Company Twitter, Facebook, Tiktok and Instagram accounts, ensuring positive coverage
• Prepare interesting and exciting imagery and video content to gain more brand awareness.

Skills and Experience:

• Previous experience within E-commerce Industry, ideally with experience managing an Amazon account via Vendor Central and a Shopify website would be desirable.
• Digital Marketing experience
• A basic understanding of HTML coding
• The candidate should have a keen attention to detail, with the ability to analysis sales and produce reports using excel
• Excellent spoken and written communication skills and be keen to learn new systems with the ability to prioritise tasks and deal with working under pressure in a very busy office.

The Company We are a leading manufacturer in the global gift industry, producing high-end, soft and huggable toys. Renowned for high quality and innovation, the Company makes products that appeal to all age groups from infants and upwards.Based in Basingstoke, working hours are from 8.00 am - 4.30 pm.

Keyskills :
CopywritingDigital MarketingEcommerceSocial MediaAmazon