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Brand Manager Retail Industry exp

Hamlin Knight - Recruitment Specialists in Human Resources, Office Support and Sales & Marketing
Job LocationGreenford
EducationNot Mentioned
Salary35,000 - 38,500 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

The Company Established, corporate, progressive The Role Brand Manager -Deliver a compelling customer and retailer proposition of the organisations brand products ensuring that all products are customer focussed and commercially viable. To ensure the design reflects the key product attributes, the companys brandvalues and has stand out on shelf. To drives sales. To ensure timely and successful launch with trade and consumer marketing and PR supportKey responsibilities

  • Understand customer requirements across all relevant categories using internal and external information (sales, consumer insight, market trends, competitors)
  • Establish the size of the sales opportunity and prioritise development
  • Range of products
  • Packaging design
  • Price
  • Positioning
  • Quality
  • Develop compelling RDC and retailer communication to ensure "pull through" of product
  • Create and deliver consumer marketing and PR campaigns
  • Manage the critical path and all elements of the launch to ensure all deadlines are met
  • On-going review of category and product performance and drive necessary changes as required
Key Experience
  • Good understanding of design and print processes, category management and brand marketing.
  • Knowledge of the retail environment and a love of food
  • Competent in Outlook, Word, PowerPoint and ExcelDesign & Print Process
  • Project management
  • Category management
  • Degree Educated
  • Be able to commute to Harrow /Greenford area

Keyskills :
Brand Manager

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