Marketing Manager

Job Description

Are you a Marketing Manager from a B2B background looking for an opportunity to grow and develop all elements of strategy and planning for a successful, medium-sized organisation (c£20 million annual turnover) that actively challenges beliefs and is known as innovators in its marketWe are looking for an experienced and autonomous Marketing Manager to be responsible for the marketing function and overall corporate image of the 6 individual divisions within the organisation. The business has worked hard over the last 2-3 years to implement a strong marketing foundation but theyre now looking for a commercially driven and strategic marketer (who is still happy to roll their sleeves up and carry out some of the day to day when needed) to really drive marketing to the next level.This is a permanent role to start ASAP with a salary of up to £45,000, DOE. The company is adopting a hybrid working model moving forward and so this role will be split between the office (2-3 days per week) and home working. Based in Worcestershire and commutable from Worcestershire, Warwickshire, Birmingham and surrounding areas.The Role

Develop and implement an overall marketing strategy, utilising a range of online and offline channels that aligns with business goals and growth plans.

Responsible for the development and implementation of all elements of the marketing strategy and planning that enhances brand equity and helps each of the 6 divisions to achieve company objectives

Working closely with Sales Managers and key stakeholders to proactively identify marketing support needs and build out an annual plan

Responsibility for managing the marketing budget; liaising with the leadership team on spend and making recommendations on budget allocation

Line management responsibility for the Marketing and Communications Executive, ensuring ongoing training and development and that measurable projects and campaigns are delivered on time and within budget

Build collaborative relationships with and manage stakeholder communications across 6 divisions

Ability to develop business cases

Develop and manage, in conjunction with Divisional Managers, an integrated digital marketing plan to support the promotion of each division

Manage the development of the company website as well as those of the divisions in line with brand guidelines and sales strategy requirements

Third party supplier appointment and management

Elevate the company brand and help to position as an authority within specific market and product areas

PR; work with PR agencies and trade press to develop and implement PR strategies

Planning and managing a range of innovative exhibitions and events in order to increase brand and business awareness - both within the UK and occasionally overseas

About You Candidates will come from a B2B background and will ideally have a genuine interest in the technical/scientific space although this isnt essential. You will be a confident individual, at Marketing Manager level, capable of managing multiple stakeholders at all levels and happy to push back when necessary.This is a busy role and so excellent project management skills along with the ability to be agile are key.In return, youll join a business that is enjoying sustainable growth and a team of innovators with a set of admirable values who pride themselves on putting people first.If this sounds like it might be what youre looking for please apply now! Required skills

Brand Equity

Marketing Strategy

Corporate Image

Keyskills :
Brand Equity Marketing Strategy Cpate Image