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Marketing and Digital Optimisation Analyst

MERJE Ltd
Job LocationGlasgow
EducationNot Mentioned
Salary£50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

My client is looking for a Marketing and Digital Optimisation Analyst to manage & maintain the web analytics implementation across the websites. This will provide insights into online customer behaviour through analysis of end-to-end customer journeys.Responsibilities

  • Work with internal stakeholders & 3rd parties to combine internal & external data sources and provide a single customer view.
  • Own and develop campaign tagging & tracking to ensure all marketing can be accurately measured through both online & offline conversion.
  • Work with relevant teams to drive volume growth and efficiencies by proactively identifying trends and insights to help drive conversion improvement.
  • Responsibility for implementing A/B, multivariate & personalisation testing, and reporting of results, including statistical significance.
  • Provide ad-hoc analysis and deeper dives into areas of opportunity, including performance marketing & new digital change initiatives.
  • Devise, develop and maintain reports, dashboards, presentations & data visualisation, with appropriate story-telling and insightful interpretation of trends.
  • Tracking various events and activities that impact the data we see, that informs the storytelling.
  • Ensuring a robust approach to data integrity, privacy & compliance
Skill & Experience
  • Experience in a Digital Analyst role in a fast-paced environment, leading data-driven marketing projects and analysis
  • Excellent analytical skills - evidence of successful delivery of data-driven web analysis and recommendations to drive forward digital performance.
  • Ability to derive insights from complex data sets and deliver recommendations in a simple and comprehensive way.
  • Prior experience working with a wide range of data to build descriptive, diagnostic, and predictive analytics.
  • Working knowledge of CMS, CRM, Analytics platforms & tools.
  • Strong data visualisation skills/excellent knowledge of BI & reporting tools.
  • Experience collaborating with multiple stakeholders and on multiple projects across the business and communicating & synthesising information in a simple form.
  • Knowledge & understanding of regulated industries - Financial Services preferred.
Please note, should feedback not be received within 28 days due to the large volume of applications, unfortunately, your application has been unsuccessful. However, we may be in touch with similar relevant opportunities.My client is looking for a Marketing and Digital Optimisation Analyst to manage & maintain the web analytics implementation across the websites. This will provide insights into online customer behaviour through analysis of end-to-end customer journeys.Responsibilities· Work with internal stakeholders & 3rd parties to combine internal & external data sources and provide a single customer view.· Own and develop campaign tagging & tracking to ensure all marketing can be accurately measured through both online & offline conversion.· Work with relevant teams to drive volume growth and efficiencies by proactively identifying trends and insights to help drive conversion improvement.· Responsibility for implementing A/B, multivariate & personalisation testing, and reporting of results, including statistical significance.· Provide ad-hoc analysis and deeper dives into areas of opportunity, including performance marketing & new digital change initiatives.· Devise, develop and maintain reports, dashboards, presentations & data visualisation, with appropriate story-telling and insightful interpretation of trends.· Tracking various events and activities that impact the data we see, that informs the storytelling.· Ensuring a robust approach to data integrity, privacy & complianceSkill & Experience

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