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Digital Marketing Manager

Cignpost Diagnostics Ltd
Job LocationFarnborough
EducationNot Mentioned
Salary£45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract, full-time

Job Description

KEY RESPONSIBILITIES:

  • Drive explosive growth for ExpressTest, the B2C brand of Cignpost Diagnostics.
  • Together with the Head of Marketing, build a B2C brand proposition that can have longevity beyond Covid.
  • Manage delivery of a holistic Digital marketing plan with the following key objectives:
  • B2B - increase brand awareness and ultimately increase number of leads shared with the B2B team.
  • B2C (ExpressTest) - increase brand awareness and drive conversion on our website
  • Drive meteoric growth for our B2C business via laser focus on Performance Marketing metrics and activities including managing PPC, Paid Social and Programmatic campaigns.
  • Own reporting and post campaign analysis to understand optimal channel mix and maximize marketing ROI.
  • Utilise data and leverage cumulative experience of driving sales through digital channels to inform website changes that will increase website conversion.
  • Work closely with internal and external stakeholders, partners and external agencies to deliver market-leading marketing campaigns that showcase our value proposition and link with our product development roadmap.
    • ROLE REQUIREMENTS:
  • Sufficient experience in digital marketing ideally in a rapidly scaling business.
  • Digital marketing pro - know what questions to ask and how to hold agencies to account.
  • Able to deal with ambiguity and fluid environments.
  • Start-up experience not a must, but desirable.
  • Self-starter, ability to meet strict deadlines.
  • Commercial mindset and ROI-focused.
  • Excellent interpersonal skills.
  • Analytical, organisational and leadership skills required
    • Level & range of contacts:Internal: Group-wideExternal: External agencies including PR and website development among others.JOB CONTEXTCignpost Diagnostics Ltd offers mobile and fixed laboratory molecular diagnosis of COVID-19 through real-time RT-PCR assays based on oral and nasal swab samples. As part of this service, Cignpost Diagnostics Ltd provides trained individuals to undertake the collection of test swabs to a variety of organisations and individuals at testing locations throughout the UK.As the COVID-19 pandemic continues to evolve, there has been a substantial increase in the number of organisations requesting our expertise. To meet rising volumes, we are seeking to recruit COVID-19 Marketing Manager, to join our existing national team of operatives.Responsible for: Digital marketing activities for Cignpost Diagnostics (B2B and D2C, with focus on D2C initially)Drive the digital marketing strategy implementation for our B2B and B2C brands (Cignpost Diagnostics and ExpressTest respectively).Closing Date: 15th March 2021

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