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Job Location | Enfield |
Education | Not Mentioned |
Salary | £33,000 - £35,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Our client is a successful distribution company based in North London. Due to growth they are seeking a forward-thinking, ambitious and dynamic Marketing Executive.The Marketing Executive is responsible for managing and delivering marketingcommunications. Understanding lead generation, CRM, digitalmarketing and social media are important aspects of this role alongside a generalunderstanding of marketing channels and how they come together to form a B2B marketingplan/campaign.This is a ROI focused role. You will be able to develop and utilise your project managementand planning skills in working with the digital marketing partners, as well as being hands-onto develop email CRM campaigns amongst others.Main responsibilities• Drive and manage lead generation through online channels (PPC & SEO) workingwith and managing the digital marketing agency.• Manage social media channels and work with the external agency to drive and increasefollowers & interaction.• Improve and develop use of CRM across all sales functions and ensure all sales leadsand ROI are accurately measured.• Update and improve the website on an ongoing basis, working the webdevelopers.• Create Sales & Marketing collateral for new Wholesale Development salesfunction.• Work with web developers in building an e-commerce website for WholesaleSales.• Manage, create, produce, deliver print sales collateral (brochures).• Assist Sales Account Managers in building presentations and tender responses.• Build, test and schedule email campaigns for a range of products and services, toB2B audiences - ensuring accuracy and that all deadlines are met.• Using email data lists and segmentation to create targeted campaigns.• Analysing performance data to deliver post campaign reviews and makerecommendations for future campaigns.• 2 + years marketing experience in an exec level marketing role.• Strong academic background including a degree with a grade of 2:2 or above• Excellent knowledge of digital marketing and lead generation• Good knowledge of CRM, ideally Microsoft Dynamics• Proficiency in building, testing and scheduling emails using an email marketingplatform• A passion for marketing• Proficient user of excel, word, and PowerPoint.• Great communication and presentation skills.• Collaborator who works well as part of a team.
Keyskills :
CRMPPCSEOROIsOnline Marketing