Head of Sales Enablement Hybrid

Job Description

We are working with a fantastic business whoare looking foran Experienced Head of Sales Enablement.TheSuccessful Candidate will be tasked withmaximising customer acquisition, revenue and profit opportunities for the business through the strategic and tactical development and implementation of the GTM strategy.Under the guidance of the Commercial Director,and through partnership with the Sales and Marketing teams, the Head of Sales Enablement delivers a multi-channel sales strategy to deliver positive impact on key performance indicators such as pipeline health, conversion and win rates, contractual periods,sales cycles and ROI of Sales teams. This is a fantastic role for anexperienced, data driven Sales Leader with experience in project management and with a depth and breadth across the full sales life cycle in a B2B organisation.*This is a Hybrid role with 3 days working in the office and 2 days working from home *Key Responsibilities:

• Working in partnership with the Sales and Marketing teams to develop analytical tools to consistently monitor and evaluate the success of routes to market (both digital acquisition and more traditional voice-based outreach).
• Through the consistent analysis of data, define and implement successful customer acquisition campaigns, standardising the sales cycle (from prospecting, lead generation and demand stimulation to opportunity qualification).
• Under the direction of the Commercial Director, create compelling value proposals, translating those proposals into easy to deliver sales narrative (digital, awareness and direct reach out).
• Drive the adoption and development of the company’s digital customer acquisition strategy across all digital channels.
• Analyse the commercial impact of each sales channel, adapting to market conditions and emerging trends throughout the sales cycle.
• Drive the build of an optimal sales culture, and the organisation that will support it, driving collaboration across teams to achieve growth objectives.
• Working with the Marketing function to produce and define the proposition and GTM approach across all propositions in a sales and marketing environment (i.e. positioning, sales journeys, unique points of differentiation etc).
• Develop the customer acquisition strategy, developing digital inbound sales demand, but also, designing and implementing the direct outreach sales strategy.
• Collaborate with Marketing to continuously optimise the brand and service as well as strategic and operational marketing aspects like positioning, customer segmentation, upcoming campaigns, targeting for lead generation, etc.
• Recommend strategic priorities to shape sales performance metrics and measure the effectiveness of sales campaigns in order to maintain the company’s competitive advantage.

Experience / Qualifications Required:

• A Sales professional with experience of driving customer acquisition strategy across online and offline teams
• A solid background in the development and implementation of digital customer acquisition strategies
• Familiarity of sales tech such as Linked in Sales Navigator, Salesforce, Cognism and various customer acquisition CRM’s
• B2B acquisition background
• Able to build internal relationships with sales and marketing
• Excellent communication skills
• Fast learner
• A strong understanding of the sales environment, including sales content, tools and training

Please apply or email for more info