Senior Digital Content Marketing Executive

Job Description

Lloyd Recruitment Services are pleased to be working with a reputable business in the East Grinstead area who are currently in search of a Digital Content Marketing Executive to join their team on a full-time permanent basis.Purpose of job:Deliver engaging and innovative content to customers and prospects via the companys digital channels to improve the digital customer experience and support business goals through effective content marketing and lead generation.Key Tasks/Accountabilities:

• Assist the Digital Manager in governing the content platforms, including the CMS and Content Planner Tool, and implementing the companys content strategy across all channels
• Use in-depth knowledge gained through research, analysis and tools such as Google Analytics, to support decisions about content, CRO and influence the overall content strategy
• Work closely with the SEO Executive and the SEO agency to deliver best practice on-page optimisation with a key focus on increasing Organic traffic
• Liaise with Product Owners and Marketing Managers to ensure that content about products and services is relevant, accurate and effectively promotes benefits to support the company in meeting its objectives
• Oversee and maintain website content to ensure it is up-to-date, factually accurate and in line with the content plan, campaigns, digital best practices, brand and editorial guidelines and the companys SEO strategy. Ensure content is sufficiently merchandisedand optimised for lead generation
• Be an ambassador for content marketing and pro-actively lead content to the wider business. Support the planning and execution and delivery of the content plan
• Plan, research, create, proof-read, publish and measure performance of content
• Producing high-quality, compelling content that embraces the companys target markets and supports business goals
• Be responsible for the timely delivery of content end-to-end. From planning through to publication.
• Own the teams project TeamGantt chart and report weekly workload to the Digital Marketing manager
• Provide and use qualitative and quantitative data to drive engagement and web Conversions

Essential Skills & Experience Required:

• Educated to degree level in Marketing or English, or similar area of study
• Experience within the digital publishing environment and of creating, editing and publishing content
• Experience in InDesign and Photoshop
• Able to participate and contribute as a team player, while also able to work on own initiative
• Confidently communicate across departments and teams, and work collaboratively with team members and stakeholders
• Ability to manage multiple projects, prioritise tasks and manage time effectively to ensure all deadlines are met
• Excellent oral and written communication skills
• Strong creative flair and a head full of ideas
• Confident working in a fast-paced environment
• Passionate about content marketing and digital best practices, trends and developments
• Experience with EPiServer and other CMS platforms
• Basic HTML experience
• Understanding of Google Analytics
• Comfortable and confident when presenting

Whats in it for you

• Competitive Salary of up to £27K DOE
• 25 days holiday plus bank holidays on top!
• Opportunity to purchase or sell up to 5 days holiday per year
• Company Pension
• Life Assurance
• Private Health Scheme
• Discounted Gym membership
• Discount of Company products and merchandise
• Childcare and Eye Care Voucher Scheme
• Hybrid role - Mixture of days in the office and WFH

Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates