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PPC Manager

Central Employment Agency (North East) Limited
Job LocationDurham
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Central Employment are working in partnership with a rapidly expanding digital marketing and web solutions agency based in County Durham.Due to planned company growth, they are looking to appoint a PPC Manager. Reporting to the senior management team, the PPC Manager will help with the planning and delivery of all PPC/Paid Media campaigns for our clients.Main Duties & Responsibilities:

  • Managing, developing & executing strategy primarily for paid search and also for retargeting across display & social networks.
  • Utilizing & identifying technology or tools like bid management software or adwords scripts to drive overall performance & scaling activity.
  • Constantly looking for new opportunities within paid search & other channels to help drive performance. Identifying key tests, using a data-centric approach to inform decision making & scaling winners.
  • Continual optimization of paid search campaigns through on-going campaign refinement via search query analysis, adcopy testing & optimization etc.
  • Ownership of tracking & attribution across marketing channels to help inform budget and progress towards hitting targets/goals.
  • Creating & managing all reporting across channels for key KPIs. Feeding back weekly & monthly insights to senior management.
  • Providing thought leadership across paid search and digital marketing for the business.
    • Experience & Skills - Required:
  • Circa 3 years experience managing large scale paid search campaigns - agency side ideally.
  • Expert knowledge of Google Adwords & Bing Ads
  • Strong knowledge of Facebook Ads & programmatic display.
  • Expert use of Excel
  • Strong knowledge of Google Analytics
  • Knowledge of tracking & attribution technologies.
  • Analytical & data-driven individual
  • Excellent communication skills
  • Keeping up to date with industry trends, new technologies and processes
    • Required skills
  • Digital Agency
  • Facebook Marketing
  • Google Adwords
  • Paid Search Campaigns
  • Retargeting

    • Keyskills :
    Digital Agency Facebook Marketing Google Adwds Paid Search Campaigns Retargeting

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