Marketing & Communications Officer

Job Description

The role will sit within the Marketing and Communications Office at Durham University and report directly to the Senior Marketing Manager.The responsibility of the department is to develop relationships with, and support its internal clients (professional staff and academics) from across the university to meet the objectives as set out above, through the provision of marketing expertise anddelivery of targeted marketing campaigns and support.The Marketing Officer will support the function in establishing strong working relationships with clients from across the University and work collaboratively with the wider Marketing and Communications Office, utilising expertise to develop and deliver,amongst others:

1. marketing our programmes to, and assisting with the recruitment of home and international students;
2. promotion of the University brand, academic research and USPs to multiple stakeholders and influencers locally, nationally and internationally
3. Promotion of the university brand and Proactive management of the Universitys global reputation Through engagement with key audiences - both internally and externally

The role-holder will work within the Marketing and Communications Office in collaboration with:

• Other colleagues in the Marketing and Communications function.
• Other colleagues within Faculties/Professional Services and Colleges.

Role responsibilities:

• Work with the Marketing Manager to support the respective Heads of Faculties/Departments, Professional Service Departments and the Colleges to develop marketing and communications plans that support objectives
• Produce marketing collateral, run media and social media campaigns and maintain local web presence using the tools, toolkits, training and support provided by the central Marketing and Communications team
• Facilitate prioritisation of local objectives in alignment with strategic priorities, supporting service delivery from the central MarComms team
• Manage and organise professional business and administrative service processes, activities, events and/or resources to achieve defined targets and outcomes
• Assist in the development, implementation and enforcement of recognised procedures to ensure compliance, co-ordinate effort and contribute to team goals Look at
• Provide professional marketing guidance and advice to clients, including academic and professional service staff, within operational area.
• Support the Business Partnering function in the delivery of marketing strategies and plans through the use of on and offline tools and channels
• Ensure projects, activities, budgets and documents comply with internal University and external regulation, policy and procedures
• Ensure accuracy by instituting recognised and routine checks, assessment criteria and techniques
• Record data and information accurately, provide reports and distribute information to key stakeholders in the process or service
• Use a range of digital media and tools to communicate with a diverse range of key stakeholders, both verbally and in written format who may need to access information across different geographic and time zones
• Develop, plan and deliver internal and external events and activities for stakeholders.
• Establish, maintain and develop productive and ongoing relationships with stakeholders to influence perception of the University
• Any other reasonable duties.

Person specification - skills, knowledge, qualifications and experience requiredEssential Criteria

1. Excellent oral and written communication skills and the ability to develop excellent working relationships both internally and externally
2. Strong interpersonal skills including motivational, negotiating, influencing and networking
3. Proven IT skills, including use of Microsoft Office and web and social media
4. Educated to degree level in a relevant marketing or communications discipline (or equivalent experience)
5. Evidence of continuing professional development required to maintain professional recognition
6. Professional marketing practitioner with knowledge and expertise used to contribute to the delivery and development of services, events and activities within the organisation
7. Experience of implementing policy and procedures and involvement with future changes for a service area
8. Experience of acting as a subject matter expert - providing specialist advice and guidance to a range of customers and colleagues, including more senior colleagues
9. Awareness and understanding of the activities, objectives and strategic direction of the University, both current and future
10. Well developed knowledge and experience of using a range of marketing platforms and channels
11. Experience of developing innovative solutions and practical implementations for strategic change.

Desirable Criteria

1. Knowledge and experience of ensuring compliance with regulatory and organisational policy and guidelines
2. Breadth of vision gained from extensive experience in field of expertise
3. Demonstrable ability to provide specialist advice and influence others at operational and strategic levels.

Full time - 35 hours per weekHybrid working39 days holiday + pension up to 21.4% + excellent benefits package