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PR & Content Marketing Executive

Fraser Carver Executive Search Ltd
Job LocationDerbyshire
EducationNot Mentioned
Salary30,000 - 33,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Fraser Carver Recruitment are working with a rapidly expanding financial services who are looking for a talented PR & Content Marketing Specialist to join their digital marketing team.You will be responsible for devising the multi-channel PR and content marketing strategy. Your focus will be to increase customer awareness of the brand on a national scale through sharp and impactful content which resonates with our customers.The role involves: media and influencer management with support from a national PR agency; multi-channel content creation (including two integrated hero campaigns per year); executive comms counsel and support; lead and advise on the central social mediastrategy; agency and budget management responsibilities as well as all associated coverage monitoring and reporting duties.Key Responsibilities:

  • Manage digital PR agency against agreed KPIs/budget to ensure maximum results - driving national coverage with backlinks. Working closely with our data analyst and using analytics tools to monitor the effectiveness of backlinks and digital PR - constantlyanalysing to improve the overall strategy.
  • Devise and implement a multi-channel PR and content programme - inclusive of press releases, by-lined articles, blogs and related social media messaging and content - while monitoring all activity and results (both qualitative and quantitative) on an ongoingbasis.
  • Ensure all content is reaching relevant blogs, newswires (via PR agency) and work with content marketing executive to align PR/content from the expert advice section of our website.
  • Maintain an effective in-house press office function by ensuring the journalist and influencer database is kept up to date, spokespeople biographies and corporate photography kept current.
  • Media relations and day-to-day management of the company press office - responsible for handling journalist enquiries, preparing reactive and proactive statements and advising senior spokespeople. Ensuring messaging is in line with brand positioning andguidelines.
  • Ensure that all appropriate media opportunities are communicated to relevant spokespeople and full briefing notes/preparation is provided - with support from PR agency.
Experience required:
  • Previous experience in a PR/comms/content marketing role.
  • Journalism or equivalent background.
  • Excellent copywriter for all audiences; trade/B2B press releases, consumer facing features and social media. Demonstrating editing, proofreading and art direction abilities.
  • Proven track record of securing press coverage including press trade, nationals (broadcast/online) and social media.
  • Digital PR skills - strong reporting and coverage/SEO analytics skill. You know how to prove the value of digital PR and demonstrate a strong ROI year-on-year.
  • Media relations skills - experience of handling journalists within a sensitive environment and advising key senior spokespeople on comment opportunities.

Keyskills :
MediaContent Marketing

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