Database and CRM Manager

Job Description

Job Title: Database and CRM ManagerLocation: Derby, DE21 4AASalary: Circa £50,000 + benefitsOur client is a car dealership group which were formed in 1991 and they now have 47 franchise points representing 12 different brands, 23 locations and over 1300 Team Members.They are now looking to recruit a Database and CRM Manager who will be based at their head office in Derby.Role Purpose

• To develop, lead and manage the database strategy for the group.
• To assist the Marketing Director in the development of the CRM strategy and take over

operational maintenance.

• To lead the Database Administrator team of two and develop their database and CRM

understanding and performance.

• To provide a senior point of database and CRM contact with the General Managers and

Group Directors.

• Ensure the group is protected from data regulations and keep up to date with all such
• information.
• Be the Data Officer for the group and the go-to expert for GDPR regulations.
• To Assist the Customer Care team in handling data-based requests/Subject Access

Primary Duties and Responsibilities:

• Hands-on experience of database systems and processes, ideally Keyloop/Kerridge,

with knowledge of CRM systems, policies and documentation.

• Writing of data reports, data extractions and analysing campaign effectiveness.
• Making sure customer information meets pre-defined KPI quality levels.
• Improving the effectiveness of the database tools and services.
• Ensure data cleanliness and efficiency.
• Work to Manufacturer and retailer group requirements in all areas of database

• Track all database related KPls and create detailed written reports.
• Ensuring all the data complies with legal regulations and have full knowledge of GDPR

• Knowledge and experience of CRM customer journeys, ideally within an automotive

• Producing creative assets for the customer journey, such as email templates and DM.
• Work with the Aftersales Director to support pricing and report generation
• Understand, coach and inspire internal team members so they develop their

knowledge and skills and have succession planning.

• Managing the data sales/aftersales reporting funnel, providing Directors with clear

insight into both successes and opportunities.

• Financial understanding of budgets, to ensure correct coding and forecasting whilst

minimising ineffectual spend.

• Working closely with the Group Support functions to ensure the group plan is

• Agency Management of group identified suppliers.
• Liaison and interaction with other divisional marketing teams to ensure

communication / adoption of best practice where applicable.

• Custodian of the Group database for the company.

Knowledge, Skills, Experience

• Educated to a graduate level with a preference for recognised data/CRM qualification.
• A minimum of 5 years database related experience is desired.
• Demonstrable experience of working in key database/ CRM disciplines.
• Proven ability to work with data tools and software, including Excel at expert level
• Experience of Marketing automation tools such as hubspot/Salesforce
• Ability to present at multiple levels ensuring support and buy-in of strategies.
• Good communication skills both written and verbal.
• Previous demonstrable management of teams would be desirable
• Good budgetary management and analysis.
• Excellent analytical skills that support process development and marketing ROI.
• Passion for both database systems and the automotive industry, including knowledge

of how the automotive industry works.

• Exceptional attention to detail.

Previous experience in the motor industry would be advantageous but not essential as full training will be provided.The working hours are Monday to Friday 8.30am to 5.30pm with one hour for lunch.Company Benefits:

• 30 days holiday per year (including Bank Holidays) that will increase with length of service.
• Recommend a Friend Scheme.
• Discounted days out with family and friends.
• Retail discounts saving £££s on shopping and dining out.
• Fully funded, Nationally Recognised Qualifications.
• Manufacturer specific training.
• Salary Finance.
• 24 hour access to the Employee Assistance Programme and designated site Mental Health First Aiders.
• Team member Pension Scheme contributions.
• Friends & family Customer Referral Payments
• Discounts on products and services that we provide for family and friends.

To apply for this role please submit your full and up to date CV to Jonathan Sweasey at Pybus Recruitment.

Keyskills :
CRMDatabase ApplicationsInformation TechnologyCRM databases