Digital and Social Marketing Executive

Job Description

Digital and Social Marketing ExecutiveJob DescriptionWorking directly with the Marketing and Digital teams, youll be the voice of the brand, effectively communicating with customers and potential customers through engaging, concise, and clear content creation for our digital platforms (website and social media channels) and progressing into blog or feature pieces as required. Youll help to build brand enthusiasts and convey a positive brand presence in everything that you do. Youll manage and grow engagement on our social media platforms, exploring strategies and current best practice to extend our reach and gain followers and brand advocates. Youll recommend new social media channels for the business and then manage these, develop digital contentand website copy to support the creation of new tools and features within the businesss digital portfolio.Job Responsibilities:

• Digital copy and content creation: Be responsible for the creation and amending of key digital content on our website to showcase our ever growing and developing suite of digital tools and services
• Copywriting: A confident copywriter and social media expert, as a natural team player you will work alongside of a strong team of senior marketers (digital, brochure, design, and campaigns) and support the team with your expertise and adviceon their copy and content creation for campaigns.Be responsible for the creation and amending of key digital content on our website to showcase our ever growing and developing suite of digital tools and services.
• Social media: Lead, develop, and own the Facebook page and Instagram account for the business, with posting support from the Marketing Assistant. Monitor engagement and successes, whilst working with the Marketing Team to incorporate oursupplier brands activity to complement the business communication.
• Data and reporting: Have confidence and proficiency with social media platforms and supporting tools (Hootsuite etc.). Evaluate the effectiveness of all social media activity and produce clear reporting of performance back to the managementteam.
• Projects and Marketing Planning: Lead on social media strategy development, conduct market research to identify market requirements for current and future social media campaigns and content creation. Undertake continuous analysis of markettrends and competitor activity to stay abreast of the competition. Keep up to date with social media trends, new web-based marketing, website designs and features, to apply to your content writing and to feed back to the team where appropriate to create ideas for website traffic generation and online order growth. Also beup to date with current community trends, innovations, and opportunities.

Preferred Skills:

• Were looking for someone with at least 2-3 years experience running active social media channel, a natural communicator with excellent digital copywriting skills and someone who is a natural people person, empathetic and customer centric.
• Youll be a self-starter, willing to use initiative to prioritise time effectively, be organised and have a strong attention to detail.
• Its important that youre confident and comfortable working with data, analysing, researching, and making data-lead decisions. Youll be able to clearly demonstrate inventiveness and brilliance in developing copy and content.
• A confident copywriter and social media expert, as a natural team player you will work alongside of a strong team of senior marketers (digital, brochure, design, and campaigns) and support the team with your expertise and advice on their copy and contentcreation for campaigns.
• A marketing qualification or relevant experience, experience in a social media role, including the launch of a social media platform for a business (preferably B2B), combined with experience of creating web-based content and copy for websites all required.

Associated Benefits:Statutory pensionDiscretionary bonus based on profitabilityHealth care and life assurance after one years service22 days holiday plus bank holidaysSubsided canteenWorking Hours:8.30-5 Monday to Friday - Hybrid working can be available for this role, 2 days office based, 3 days home working, once fully up to speed.