Marketing Manager

Job Description

* £45,000Do you want to work for a trusting, innovative tech organisation that values wellbeing and productivity Are you an expert website analysis and developing/delivering marketing strategies We Want You!Our client are a privately owned Technology company who believe in empathy led answers to genuine challenges in the market! Job Title: Marketing ManagerSalary: £45,000 + benefits including Work from Anywhere policy, tailored training program, yearly appraisals w salary review and Vitality healthcare plan + more!Location: UK/Ireland Based Hours: 37.5 hour week - Mon - Friday (fully remote and open to flexibility in hours) Most Important Things: You will be implementing key marketing strategies to the wider business goals, across all channels, and responsible for the delivery of all campaigns, events and relevant marketing activities, leveraging the complete marketing mix, inaddition to social media platforms, websites, SEO and marketing automation, to ensure accurate ROI and campaign effectiveness. Duties and Responsibilities* Assist the Marketing Director with the development of the Marketing Strategy* Responsible for implementing, and managing comprehensive marketing strategies to promote products and solutions, across all brands* Continuously reviews and implements processes and procedures to maximise efficiency and effectiveness within the team* Plan, execute, and analyse integrated marketing campaigns across various channels, including digital, social media, events, and traditional media.* Monitor campaign performance metrics, identify areas for improvement, and optimise campaigns for maximum impact and ROI.* Manage digital marketing efforts, including SEO, SEM, email marketing, and social media marketing, to increase online visibility and engagement.* Manage the companys online presence, ensuring the website and social media profiles are up to-date with relevant content and information.* Work with the Marketing Team to create, develop and manage engaging and persuasive content for various marketing channels, including website, blogs, social media, and marketing collateral.* Collaborate with internal teams and external partners to create compelling multimedia content, such as videos and infographics.* Ensure consistent branding across all marketing materials and channels.* Develop and enforce brand guidelines, ensuring alignment with the companys vision and values.* Plan and coordinate participation in industry events, conferences, and trade shows to showcase offerings across all business units/brands.* Conduct in-depth market analysis to identify new opportunities, customer segments, and competitive positioning* Prepare detailed reports on marketing performance, including key metrics, campaign effectiveness, and recommendations for improvementSkills and Experience* Minimum of 3 years experience in marketing in B2B and SME* Degree educated in Business/Marketing or equivalent* Demonstrable evidence of driving revenue growth via strategic initiatives in a B2B environment* Comprehensive understanding of digital ecosystems (social, web, SEO)* Strong and proven analytical skills with ability to interrogate data for insight* Ability to problem solve* Thorough understanding of Google Analytics and Google Keyword Planner* Proven experience in SEO strategy and platforms* Excellent problem solving, interpersonal, and written/verbal communication skills* Experience in Marketing Automation Platforms* Exceptional attention to detail* Strong verbal and editorial writing skills* Collaborative, curious and eager to learn* Ability to travel within the UK