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Senior Manager/Manager, DACH Marketing (German Speaking)

Cvent
Job LocationCentral London
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Cvent is searching for a high-impact Marketing Manager to plan, develop and manage strategic campaigns in the DACH region, covering Germany, Austria and Switzerland, reporting to the Marketing Director for the European region.The ideal candidate will have a deep understanding of multi-channel marketing across the entire customer journey; significant experience within the marketing software or meetings & events industries; success in B2B marketing for all sizes of organisations; and the ability to balance strategic and tactical responsibilities. You should be both creative and analytical, able to integrate cutting-edge marketing automation and digital marketing techniques with traditional physical events and corporate communications and take the reins of large-scale campaigns which get results and demand to drive growth in this key region for Cvent.What You Will Be Doing:

  • Partner with regional sales leaders to create and execute marketing plans to develop these relatively new markets and help drive sales growth plans
  • Build an understanding of the local market size, competitive landscape, target audience and software solution buying stages and work with product marketing to develop value propositions, messaging and content accordingly
  • Develop, grow, and optimise targeted integrated marketing campaigns to build brand awareness, solicit prospect interest and generate demand for Cvent solutions
  • Work with product management, sales and business development teams to design and implement awareness and lead generation programmess integrated across content, digital, direct marketing, e-marketing, events, advertising, and PR
  • Develop and manage partnerships with key industry publications, tradeshows and associations, and build affiliate marketing programmes to leverage these channels
  • Manage marketing associate in region as well as work with a supporting team in India.
  • Develop a permissions marketing strategy to deliver high-quality qualified sales leads by optimising existing campaigns and identifying new opportunities for opt-in and nurture campaigns
  • Serve as marketing lead in managing, measuring, tracking, and reporting on metrics to evaluate campaign results and effectiveness across the mix
    • What You Need for this Position:
  • Must be fluent in German
  • Education: BA/BS degree in Marketing or closely related field
  • 8-10 years B2B marketing experience, preferably in technology or software industry, ideally in Marketing or Events sectors.
  • Creative thinker, team player, detail-oriented, organised, self-motivated and effective communicator
  • Experience of working in a multi-national, matrixed organisation to develop marketing campaigns in partnership with multiple sales & marketing departments
  • Experience of integrated marketing communications and creating campaigns which are executed across the mix
  • Strong knowledge of online & digital marketing techniques for inbound and content marketing, and of developing outbound e-marketing nurture campaigns
  • Experience with multiple software systems including email marketing, registration, survey, CRM, marketing automation, website CMS and analytics (Salesforce, Marketo, Drupal and Omniture a plus)
  • Proficient in analysis of marketing metrics and ability to derive actionable conclusions
  • Knowledge of website, mobile, and email design and conversion optimisation is a plus
    • Location for role: ideally London but Frankfurt will be consideredAt Cvent we celebrate support and are committed to creating a diverse and inclusive environment. We?re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.Cvent maintains a drug-free workplace Required skills
  • Marketo
  • B2B marketing
  • DACH marketing

    • Keyskills :
    Marketo B2B marketing DACH marketing

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