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Marketing Manager (Managed Payroll)

IRIS Software Group LTD
Job LocationCentral London
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

If you are a dynamic, passionate Marketing Manager with managed payroll marketing experience you may be just the person we are looking for to join the rapidly expanding Marketing team is Iris Software’s London office!As Marketing Manager, you will be responsible for the go-to-market strategies for the products within your business sector.With a clear focus on delivering sales leads and pipeline, you will work with the wider marketing team to define positioning and key messages then with your team conceive and develop campaigns that drive demand from prospective and existing customers.You will work closely with sales and account management teams to understand motivations for purchase as well as with development teams on new functionality and its launch. This is a pivotal role within the company with a clear focus on driving sales pipeline.About the job…

  • Work with your team to develop and implement integrated fully marketing campaigns that meet KPIs for MQLs/SQLS and pipeline targets
  • Be an expert in your product, what it does and how to get the best from it; your customers, why and how they buy; also your competition, their strengths, weaknesses and how to beat them.
  • Co-ordinate campaigns with Product and Product Marketing to ensure customer value proposition and key messages are consistent and effective towards the target audiences
  • Analyse your marketing activities, including email performance, websites, PPC, landing pages and social activities to determine their effectiveness and hone and improve as necessary
  • Work with wider marketing and sales teams to identify potential new lead acquisition channels, new marketing tactics and cross-sell and up-sell opportunities
  • Work with the Digital Marketing Team to ensure your team has full visibility of digital channel performance to help identify where improvements and efficiencies can be made
  • Work with Marketing Content and Design teams on the development of all materials/content for your product, ensuring they are accurate, up-to-date and reflect brand positioning and key messages
  • Collaborate with your sales team to ensure marketing activities are aligned to sales plan and actively seek feedback from them on campaign effectiveness
  • Manage your budget ensuring all activities are fully costed and within agreed spend
  • Work with Marketing Operations to ensure campaign data is up-to-date for reporting, tracking and ROI analysis
  • Work with the Product Development to understand future enhancements and updates and ensure these are communicated effectively to customers and prospects.
  • Generate marketing reports for monthly meetings
    • About you…- Experience in creating digital content that creates engagement- Analytical in approach, able to interpret data and statistics- Experience dealing directly with customers- Proactive ideas generation- Content production, editing and publishing experience across a range of formats- Strong organisational and time-keeping skills - able to juggle many projects at one time and meet all deadlines- Attention to detail- Actively question peers and leaders to ensure a full brief is received- Excellent writing skills- Experience of writing and creating content for a range of channels- Outstanding communication and interpersonal skills- Work well in a team and be willing to pitch in however needed to accomplish the goals of the organisation.- Demonstrated commitment to our company values- Managed payroll marketing experienceWho are weIRIS Software Group is the largest privately held software company in the UK and 3rd largest in Europe.We provide business-critical software and services for accountants, schools, SMEs, corporates and non-profit organisations. Our solutions relieve the burden of compliance, while enabling productivity, facilitating collaboration and providing insight for UK organisations to connect and serve an increasingly new generation of customers.Why you should apply...At IRIS, we believe in creating a culture of engagement and reward to develop employee potential and offer long-term career success. To help with that, we offer the following:
  • Generous Holiday allowance
  • Private Medical healthcare
  • Life assurance
  • Pension
  • Competitive salary, bonus scheme and excellent benefits
    • Thank you for applying! If you do not hear back from the Talent team within 2 weeks of an application, unfortunately you have not been successful. Please do look out for new opportunities with IRIS Software Group in the future. Required skills
  • Digital Marketing
  • Marketing Manager
  • Payroll
  • Productivity

    • Keyskills :
    Digital Marketing Marketing Manager Payroll Productivity

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