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Digital Marketing Manager - Education

LK People Limited
Job LocationCamden (London Borough)
EducationNot Mentioned
Salary39,000 - 40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Our client, an international education provider is looking to hire a Digital Marketing Manager. An amazing employer, offering an excellent working environment with great benefits and a 35 hour working week.Key Responsibilities

  • Work with Head of Marketing to devise and implement the digital marketing strategy
  • Using CRM to develop reports, analysing and communicating performance against agreed KPIs
  • Deliver paid search and display ad campaigns that target UK based and international students
  • Report campaign success, implement changes that reflect an understanding of motivating audience
  • Generate quality leads for the sales pipeline
  • Create and optimise content for the group website and social media accounts.
  • Take responsibility for website SEO performance and ranking
  • Work with the Group Head of Design and marketing team to create eye-catching marketing assets that include web banners, display ads and social media content
  • Develop a digital content plan and deliver content
We are looking for candidates with
  • Experience managing marketing channels with a focus on digital: SEO & CRO, PPC, eCRM, social media & email marketing
  • Experience designing and delivering online campaigns that target both international and domestic students
  • Experience using a CRM, conducting campaign analysis and make recommendations based on data
  • Experience managing a digital marketing budget, able to forecast and report on ROI
  • Knowledge of HTML, website management (CMS) and website analytics tools
  • Working knowledge of adobe creative suite very desirable
  • Ability to break down complex data to deliver easy to understand reports.
  • Ability to build good relationships with a wide variety of colleagues and stakeholders.

Keyskills :
AdobeCRMDigital MarketingLead GenerationSocial Media

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