Digital Measurement & Analytics Lead

Job Description

The Royal Society of Chemistry is a not-for-profit organisation whose mission is to advance chemical sciences. We are a provider of knowledge, a professional body and a voice for chemical sciences, with a heritage that spans 179 years. We work with industryand academia to promote collaboration and innovation. We advise governments on policy, and we promote the talent, information and ideas that lead to great advances in science.Location: Cambridge (commutable from Alconbury, Bedford, Bury St Edmunds, Cambridge North, Cherry Hinton, Chesterton, Ely, Fen Drayton, Fenstanton, Histon & Impington, Hitchin, Huntingdon, Longstanton, Milton, Newmarket, Northstowe, Oakington,Orchard-Park, Royston, Saffron Walden, Somersham, St Ives, St Neots, Stevenage, Swavesey, Waterbeach, Wyton and surrounding areas)Contract Type: PermanentHours: Full TimeSalary: £52,191 - £57,990 per annum plus benefitsBenefits: Excellent contributory pension scheme, generous paid holidays, 35-hour (for full-time staff) working week, learning and career development, subsidised staff restaurant (Cambridge office), staff sports and social club, free privatehealthcare plan, income protection scheme, critical illness insurance, life assurance, free on-site parking (Cambridge office), season ticket, car/motor cycle and cycle to work schemes, membership subscription, employee assistance programme, eye-care at workscheme, wellness initiatives, flexible work environment, employee recognition, long service awards, membership subscription to professional body and RSC, two discounted staff flats on-site (Cambridge office), Litmus reward gateway benefits and more.Closing Date: 03/01/2022About the Role:The Royal Society of Chemistry (RSC) is looking for a Digital Measurement & Analytics Lead on a permanent, full-time basis. You will play a key role in understanding our customers and performance drivers.As a Digital Measurement & Analytics Lead you will take the lead in improving our use of web analytics, ensuring we derive better understanding of our web traffic and supporting staff in their use of these tools to interpret user behaviour, allowing it to guidedecision making and the development of products and services online.About You:We are looking for someone who has prior experience in implementing and managing web analytics. You will play a critical role in providing the organisation with decision support through strategic interpretation of data and creation of insights. You will usea range of web analytics, visualisation tools and data sources to investigate customer behaviour, helping provide insight into performance, customer use of products & services, and formulating actionable recommendations to help to inform commercial decision-making.As a Digital Measurement & Analytics Lead you will formulate recommendations for how value is best measured and related through digital KPIs to a set of overall organisational goals. You will effectively work with and communicate those recommendations to relevantstakeholders. You will encourage a data informed approach to decision-making across the organisation, helping the business to understand what impact initiatives have on customer experience and what new opportunities and efficiencies exist.We are looking for: Demonstrable experience of establishing, implementing and embedding a web analytics strategy and approach, using analytics to drive business decisions An expert in analytics, with extensive experience with a range of web analytics tools, preferably Google Analytics, Google Search Console, Google Tag manager, Google Optimize and Hotjar Experience working with large data sets from a wide variety of sources, experience of SQL and knowledge of statistical methodologies Track record of working across a complex organisation and successfully managing a variety of stakeholders Track record of working with data to create business insights and recommendations. Ability to understand what data will be beneficial to our organisation Use data from a variety of web channels as well as offline sources to build dashboards and reports through analysis software e.g., Google Data Studio Robust knowledge of the existing and emergent regulatory and compliance context for data privacy and protection.We offer excellent benefits. The contractual base for this role is Cambridge, however we are currently piloting hybrid working, and you may be able to work from a location other than this, as agreed with your line manager. Applicants should be aware that thereis an expectation that employees will attend the offices as needed for their role, and that permanent working arrangements away from the office may not be agreed in the future.If you are interested in this role, please apply before the end of the closing date.You may have experience of the following: Digital Analytics Lead, Digital Analytics Manager, Insight Manager, Customer Insight Manager, Data Analytics, Data Analyst, Business Intelligence, Business Intelligence Manager, Customer Insight, Data Analysis, CustomerInsight Data Analyst, Market Analyst, Digital Fundraising, Data Analysis, etc.Ref: 105 421