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Head of Marketing

Greene King
Job LocationBurton-on-Trent
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Head of MarketingField Based (Agile working with time required in Burton on Trent)At Greene King its not just pints that we want you to pour, we want people who can share our purpose and Pour Happiness into LivesAbout the roleYou will support the Marketing Director to ensure you are developing and delivering the strategic marketing plan for a selection of brands within our Destination Food Brands division. Leading a team of Marketing Managers and Marketing Executives, you will beresponsible for the evolution of the food, drink, entertainment, pricing and promotional mix, as well as all planned and tactical campaigns, calendar of events and campaigns for each brand in the division, to drive optimal mix of profitable sales. This roleis field based, leading a team based in Burton-on-Trent, so some time will be required in Burton-on-Trent.Key Responsibilities

  • Develop and implement the strategic marketing plan, to drive sales and profit in line with our Brand propositions, through innovation and tested activities.
  • Effectively communicate the marketing plan, persuading key stakeholders and optimising ease of implementation in pub
  • Deliver the Divisional business plan in conjunction with the Marketing Director, Business Unit Directors and Divisional MDs
  • Collaborate with our colleagues in Digital / CRM and Communications (PR internal and external) to drive customer acquisition, brand awareness and visit frequency etc.creating compelling content for amplification.
  • Maintain a clear understanding of market, hospitality, our competitors, consumer trends and insight, building agility into plans where opportunities and risks present themselves
  • Support the Marketing Director to lead in commercial forecasting for Division, accountable for delivering required performance.
  • Lead the evolution of Brand Offers (Food, Drink, Entertainment, Big Date activity etc) to maximise our customer experiences and sales
  • Seek appropriate 3rd Party partners to support Brand awareness, customer acquisition and innovation to deliver a best in class customer journey
  • Develop a high performing team, supporting personal development with clear succession plans in place.
About YouYoull be passionate about delivering amazing experiences and be up to date with all things hospitality. You will be a role model for our values and drive our culture, providing leadership for your team to ensure they can deliver outstanding customer experiences.You will deliver the marketing plan and strategies, to drive awareness, consideration and drive interest and sales, in line with brand propositions. Youre great with people, and as a result have great communication and leadership skills.Who are weAt Greene King we are proud to be the countrys leading pub retailer and brewer, running over 3000 pubs, restaurants and hotels in towns, villages and high streets across the England, Wales & Scotland.Whats it like to work with usIts our people that make us an incredible place to work. We have been through some changes, everything we do is underpinned by giving our teams the freedom to be themselves and own their success.We care about embracing individuality and each other - Our pubs, Our environment, Our community and Our customers are the heart of Our Greene King.We take ownership and give freedom to succeed - You will make great things happen and own the outcome, we encourage you to embrace and unleash your potential by thinking differently and doing the right thing.We win, learn and celebrate together - Be ready to learn to learn from your mistakes but also to win and celebrate success as an individual and with your teamWhat you can expect from us
  • Competitive salary and pension contribution scheme
  • Up to 33% discount across all our sites for you and your friends and family
  • 33 days holiday (including bank holidays) and the opportunity to buy additional days.
  • Free onsite parking
  • An employee advice and guidance service and the healthcare service, Best Doctors.
  • As one of the industrys leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take
If this sounds like it could be you, then please apply!

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