Marketing Executive - UK Direct - Aquisition

Job Description

UK Direct Marketing Executive - Acquisition3P Learning is a global educational technology company that inspires kids to love learning. Our products are fun, engaging, pedagogically sound and adored by teachers, parents and kids all over the world.Job descriptionReporting to the UK Direct Marketing Manager, this role is responsible for fulfilling our marketing and social media plans set throughout the financial year to drive new trial sign ups to our programmes through the website and via our App. This is a fantasticopportunity for a result driven, hands on individual to join the team that is helping children become great learners all over the world.You will make a difference by:* Supporting the UK Direct Marketing Manager in terms of fulfilling the marketing and social media plans set throughout the FY.* Working to achieve the KPIs set each FY with a view to increase the UK file YOY.* Supporting the work to increase customer conversion and renewal rates in the UK in line with the budget.Responsibilities: * Facebook acquisition campaign management - plan, implement and manage the UK Facebook advertising platform in line with the set budget focussing on free trial generation and CPA for both web and app sign ups. Working closely with the Global Acquisition MarketingManager you will help support and implement strategies and complete testing to ensure we are running the most effective ads possible.* AdWords campaign management - monitor activity and results such as trial generation, CPA and conversion rates and ensure they are in line with LFY.* Advertising campaign management - develop and expand existing campaigns including the main back to school campaign in line with the plan set by the UK Direct Marketing Manager. This involves negotiation, booking and relationship management.* Providing reporting of each campaign run and analysis of the results.* Campaign implementation - ensuring all deadlines are met in terms of booking ads, briefing artwork and delivery assets in line with the marketing plan.* Sourcing new routes to market.* Sourcing 3rd party promotions via social media channels.Ideally you will have:* Minimum 3 years direct marketing experience with a proven direct response focus.* Proven experience using Google AdWords, Google Analytics and Facebook Advertising platforms.* CRM experience and an understanding of database segmentation for customer targeting.* Good analytical skills and experience using Microsoft Excel.* Strong implementation skills including the ability to manage multiple priorities and meeting tight deadlines. * Bachelors degree in Marketing or related discipline, or CIM Certificate in Professional Marketing or like qualification.Ideally you will be: * Committed to reach the targets set in line with the budget.* Strong, effective communication skills, both verbal and written.* Positive about new ideas and change.* Ability to work well under pressure and to tight deadlines.* Real enthusiasm for education and training.* Flexible, team player - be prepared to go that extra mile.* Positive, proactive and can-do attitude.Why you will love working at 3P LearningWe can offer you a career with purpose and meaning - our EdTech products inspire kids to love learning (and are adored by over 5M kids all over the world!) We also know that people are at their best working where they feel most comfortable and productive whichis why we offer flexible work options. Our "Pea-flex" way of working empowers all 3P-ers to work where and when suits them best. We are happy to consider applications for this role from remote workers anywhere in the UK.Youll love that we are a dynamic and growing ASX-listed business with a global presence but, at the same time, we are small enough to get stuck in and truly make a difference. We cant wait to hear from you and look forward to sharing more about 3P and ouramazing people and products.We look forward to sharing more about 3P, our fantastic products and great culture with you soon!