Marketing Automation Manager (CRM) - Anywhere in Europe

Job Description

Our client is the largest group of its kind (Healthcare) in Europe who have grown quickly through friendly acquisition. They are in 20 European countries and recently broke into North America to become the fastest growing business in their sector in theWorld.As part of a new and major Group wide Digital Transformation, they are on a mission of not only providing the best physical care in Europe, but also being the most advanced digital group. They are looking to create strong digital relationships, allowingthem to provide a seamless omni experience, foster loyalty through personalization, and provide the right care at the right time. To deliver this they are building a team of passionate, dedicated and fast-moving individuals that will drive the design, buildand market of experiences and products that will change how people receive care. The team will be based across their markets in Europe.The Marketing Automation Manager will be responsible for the deployment and scale of the group Marketing Automation Program across brands and geographies. Bridging the CRM and Marketing automation efforts between the group marketing team and local marketingfunctions this role will ensure maximal localisation of automated journeys to support lifecycle and monetisation goals.With a data-driven approach, the Marketing Automation Manager will build customer loyalty, increase customer lifetime value, and engage the base with targeted relevant, inspiring, and helpful content. The content itself will serve to educate and highlightand inspire people of the benefits of increasingly incorporating preventative care into daily routines.Responsibilities:

• System implementation (Emarsys).
• Management and optimisation of communication strategies across email, SMS and push notifications.
• Primary ownership of all automated communications and joint ownership with local marketing and product/engineering teams.
• To drive coordination and best practice sharing between geographies for manual/campaign activities, including planning, segmentation and analysis.
• To continuously test and implement novel ideas to maximise the effect of email/ SMS/notification channels and have joint ownership with local marketing and product/engineering teams to ensure local customer bases are increasingly opted in for a broad rangeof marketing communication channels.

The successful candidate has:

• 3-5 years+ experience of working with B2C CRM and marketing automation
• Desire to combine strategy with hands-on operational work building the foundation of and expanding on automated journeys
• A self-going and problem-solving approach
• A data-driven mindset with a strong technical understanding of CRM tools and data pipeline management
• Ideally working with Emarsys but otherwise another Marketing Automation Tool
• Experience in optimizing consent management and overall marketing permission management
• Experience working in cross-functional teams across geographies, and easily builds relationships
• Strong English language skills are essential and additional language skills a bonus to help serve other international markets

This is an exciting new role that can be remotely based anywhere in Europe.

Keyskills :
Marketing AutomationOMNI