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Divisional Head of Digital Marketing

the Difference
Job LocationBristol
EducationNot Mentioned
Salary£50,000 - £60,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Do you want to be instrumental in growing one of the UK’s leading education providers If you’re a creative, data-driven digital marketer who wants to accelerate your career in a feel-good sector, then keep reading!This is a company that doesn’t believe in sticking to strict processes that restrict creativity or growth - we see experimentation and quick iteration as the path to growth for our range of subscription and award-winning training services.Key responsibilities

  • Collaborate with the Divisional Marketing Director and Group Head of Digital Marketing to identify and implement digital marketing strategies.
  • Own a 12-month Digital Strategy for the division focused on growth.
  • Lead the Division’s work on HubSpot, evangelizing its use, exploring new ways to leverage this tool, and providing strategy to maximise ROI.
  • Provide project management for website rebuilds, involving coordination with IT, Design, Website, and Marketing teams.
  • Conduct user testing and A/B tests to improve conversion, sales, and user experience.
  • Support marketing teams on user acquisition, retention, and conversion, with success measured by relevant metrics.
  • Monitor and assess SEO, implementing strategies and reporting on progress and ROI.
  • Lead on PPC strategy, identifying areas for conversion optimisation, new keywords, and innovative lead generation methods.
  • Manage paid social media campaigns, using HubSpot for audience creation and results analysis to ensure optimal ROI.
  • Support and guide marketing teams across digital channels to enhance user acquisition, retention, and conversion.
  • Lead on each businesss PPC strategy and paid social media campaigns, focusing on conversion optimisation and growth.

Keyskills :
Digital ChannelsDigital MarketingPPCSEO

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