Content Marketing Executive

Job Description

Are you a creative story teller, love curating engaging content, and want to work within a sector that allows you to showcase your talentsHave you thought about working in Travel Join a fun, friendly team, all of whom share a passion for tailored, off the beaten track travel experiences, truly outstanding destinations, and a belief in a brand with a strong collective sense of values and purpose.Our clients are starting the search for an outstanding content marketing executive who has experience building brand awareness and driving inbound activity through curation of content for multiple brands across multiple georgraphical locations. Your experiencedoes not necessarily have to be in travel, simply put, you’ll have experience and first hand knowledge of helping bring brands to life through dynamic, creative content.What is the purpose of this roleYou’ll support the Content Marketing Manager to design and deliver a robust content strategy, jam-packed with exciting content marketing campaigns. Working closely with the wider digital marketing team, you’ll be responsible for the planning and deliveryof content and social media activities, integrating them with PR efforts, email automation and PPC activity.You’ll be responsible for producing, editing and curating a range of written, video and visual content assets for the website, blog and online presences. You’ll own the distribution of content through organic social media channels to drive website trafficand conversions, as well as social media monitoring, community management, and scheduling.Who will you be working with As a part of the Digital Marketing team, you’ll report to the Content Marketing Manager and be an enthusiastic and collaborative member of the whole marketing function, working with colleagues across the UK, US and Australia.You’ll also work with the PR Manager to tie in press trip and influencer activity with the content and social activity.Youll work with a network of partners, from cool accommodation owners to experience providers who bring customer’s holidays to life, seeking out opportunities.Youll work with sales teams, tapping into their knowledge of destinations and customersWhat will you be doing day to day

• Producing (and managing the production of) a range of written, video and visual content
• Creating plans and timelines for agreed content activity
• Driving and converting inbound traffic through content distribution and organic social campaigns
• Briefing, drafting and distributing a range of content variations for a range of audiences with collaborators from inside and outside the organisation
• Managing the social media platforms, growing the audiences and optimising them for the content that performs best and launching organic campaigns
• Using intuitive tools (including Canva and Foleon) to create appealing visual assets in line with brand guidelines
• Managing and maintaining key website landing pages
• Building our brand through imagery, video and writing
• Supporting with the production of key content outputs like digital magazines, brochures
• Reporting on performance of key distribution channels and activity.

What are we looking for on your CVOur ideal candidate has the following:3+ years in a content marketing role Experience creating and disseminating written and visual content across a range of channels Experience coordinating both internal and external contributors to deadlines and briefs Strong editor - know great copy from good copy, keep everything we do in line with our brand tone of voice Demonstrable understanding adapting content and tone to different audiences and purposes Strong creative in all areas of storytelling: building a brand narrative on Instagram, commissioning video, developing our automation messaging SEO understanding and keyword research to optimise articles and web pages Experience working with PR teams to integrate influencer and press activity into the wider marketing effortsIf this role sounds like you - please send us a copy of your CV and we will be in touch.Were CRS - a recruitment specialist, engaged to manage the process and provide two way support on the application and hiring process.We look forward to hearing from you!

Keyskills :
Content ManagementDigital MarketingMarketing ExecutiveContent Developmentsocial media marketing