Digital Marketing Assistant / PPC / SEO / SEM

Job Description

Digital Marketing Assistant who has experience managing Paid Advertising / PPC Campaigns across Google and Bing with a basic understanding of Google Analytics is required for a well-established company based in Brentford, Middlesex.SALARY: £30,000 per annum depending on experienceLOCATION: Brentford, Middlesex - 100% Office basedJOB TYPE: Full-Time, PermanentWORKING HOURS: 8.30am - 5.00pm, Monday - FridayJOB OVERVIEWWe have a fantastic new job opportunity for a Digital Marketing Assistant who has experience managing Paid Advertising / PPC Campaigns across Google and Bing with a basic understanding of Google Analytics acquisition.This position would suit a candidate who is looking to develop their career within the digital marketing space as the company will provide additional training in SEO, key word selection techniques and landing page designs.Working as the Digital Marketing Assistant you will join the Marketing Team and help to manage all search engine optimisation and marketing activities across multiple platforms for the business group of companies and be responsible for helping to managetheir SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.As the Digital Marketing Assistant you will also assist in managing all SEM / PPC campaigns on Google, Yahoo and Bing & social media platforms in order to maximise ROI.APPLY TODAYIf this job looks like your ideal position, then please send in your CV as soon as possible for our Recruitment Team to review.DUTIESYour duties as a Digital Marketing Assistant will include:

• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyse website analytics and PPC initiatives and campaigns

• Monitor campaign expenses, ensuring that you stay in budget, estimating monthly costs and reconciling discrepancies

• Optimise copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimisation

• Identify online trends and react accordingly

• Research and help to implement search engine optimization recommendations

• Research and analyse competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

PPC / SEO Specialist responsibilities include:

• Optimising copy and landing pages for search engine optimisation

• Performing ongoing keyword research including discovery and expansion of keyword opportunities

• Researching and implementing content recommendations for organic SEO success

• Evaluate existing PPC campaigns & modify/improve if required

• Monitor Google PPC campaigns ensuring best performance & ROI

CANDIDATE REQUIREMENTS

• Experience in handling websites, SEO, SMM for e-Commerce products

• Knowledge of latest e-Commerce trends

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google and Bing

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends etc.)

• Experience with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Must be familiar with Wordpress, WooCommerce, Elementor & WP Bakery and must be able to assist if required with web development tasks

• Knowledge of ranking factors and search engine algorithms

• Keep up-to-date with the latest trends and best practices in SEO and SEM

• Proven experience and ability in this field

HOW TO APPLYTo be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to usyou are hereby giving us your express consent to submit your details to our Client for this purpose.JOB REF: AWDO-P11851Full-Time, Permanent Jobs, Careers and Vacancies. Find a new job and work in Brentford, Middlesex. Multi-Job Board Advertising and CV Sourcing Recruitment Services provided by AWD online.AWD online specialise in sourcing candidates and advertising vacancies on multiple job boards for companies on a non-commission basis. AWD online operates as an employment agency.