Digital Communications Manager

Job Description

We are seeking to appoint an exceptional Digital Communications Manager to join our multi-academy trust (MAT) and lead ta multi-channel communications and marketing strategy based in the North West, You will join us on a full-time permanent basis and In return, we will offer a competitive salary of £39,880 - £40,876 per annum.As our Digital Communications Manager your purpose is to challenge educational and social disadvantage by leading a multi-channel digital communications and marketing strategy in orderto achieve the highest possible standards and prepare all our students to lead successful lives.The Dixons Academies Trust is a rapidly expanding family of 15 schools serving the communities of Leeds, Bradford, Manchesterand Liverpool. The Dixons Central team includes expertsfrom a range of professional backgrounds, who work together to provide anoutstanding service to our Academies.Why choose Dixons Academies Trust

• Work in an innovative and supportive working environment, where we passionately believe that crafting the right organisational culture leads to the best outcomes for our pupils
• Visit dixonsopensource to learn more about our unique approach
• Hybrid working arrangements and free on-site parking
• Local government benefits package including 31 days holiday (plus bank holidays) and defined benefit pension scheme
• Salary sacrifice schemes (Car leasing, lifestyle benefits and discounts)
• A commitment to professional growth and development opportunities for all our staff

Responsibilities as our Digital Communications Manager include:

• Live the mission and values every day
• Work with the Communications Director to develop and execute an effective digital communications and marketing strategy
• Be an expert on social media: lead the content strategy for Dixons social channels, ensuring content is up-to-date, relevant andimpactful; support the wider communications team to create and upload multi-media content.
• Write compelling content for all digital channels, including websites, intranet / digital workplace, email campaigns, and social.
• Manage SEO strategy to drive organic traffic to the Trust and school websites.
• Drive digital campaigns from concept to execution: identify key audiences, produce tailored content, and analyse results.
• Perform day-to-day campaign management and measure campaign performance against ROI and KPIs.
• Alongside the Communications Director, manage the academy communications leads to refresh and expand academy websites, andestablish and maintain a strong strategic social media presence, whilst ensuring statutory compliance.
• Undertake regular audits of the Trust and school websites, ensuring compliance and delivering a positive user experience. Advise onand manage improvements to all websites and the digital workplace to enhance user experience.
• Collaborate with central and academy teams to drive internal communications engagement through developing and managing theintranet and delivering digital campaigns targeted towards students and staff.

What were looking for in our Digital Communications Manager:

• Have experience of developing, executing and measuring digital campaigns
• Have experience of strategic planning, leading and implementing change and improvement
• Have a strong moral purpose and drive for improvement
• Have the opportunity to develop their career working alongside the Executive Team of a nationally respected Trust

If you would like to learn more about our Digital Communications Managerrole then please click apply today!Closing Date: Monday 2nd May 2022We positively welcome applications from all sections of the community. The Trust is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Successful applicantswill be required to undertake an enhanced DBS check.