Senior CRM Executive

Job Description

Role: Senior CRM Executive (Manager)Location: Birmingham (Hybrid 1 day in office a week)Salary: paying up to £40k plus generous bonus and great benefits.Are you looking to elevate your CRM career and contribute to the success of renowned brands Our client, a trailblazer in the hospitality industry, is looking for a talented and motivated Senior CRM Executive to join their dynamic Campaign Delivery Team.With an expansive portfolio of brands, our client boasts a vast customer database of over 15 million records. As a Senior CRM Executive, you will play a pivotal role in deploying email, SMS, and push notification campaigns, utilising Adobe Campaign.Key Responsibilities:

• Implement email, SMS, and Push notifications for our portfolio of brands.
• Assess, optimize & deliver quarterly campaign plans, ensuring campaigns are delivered on time and achieve targets.
• Develop, support, and challenge direct reports to reach their potential.
• Act as lead contact for high-profile company-wide campaigns, coordinating scheduling, build, and final approval with accuracy.
• Manage content libraries, liaising with external agencies to obtain and process required assets.
• Complete accurate data briefs reflecting campaign requirements and obtaining approval from various stakeholders.
• Plan, review, build, and deploy campaigns within Adobe Campaign, ensuring accuracy and efficiency.
• Perform Quality Assurance on campaign extracts for other team members.
• Work with Email Developers to ensure correct HTML assets, including personalized and data-driven content.

Skills and Experience:

• A good understanding of the Database Marketing sector, acquired through a degree or entry role in the sector.
• Work experience manipulating, segmenting, and selecting data through a marketing campaign tool or database (e.g., IBM Unica, Adobe Campaign, Salesforce).
• Genuine enthusiasm for working with data and developing best practices skills through training, preferably using Adobe Campaign.
• Exposure and understanding of an email broadcast tool, and/or HTML.
• Ability to quickly pick up technical systems, with an aptitude and keenness to learn new technologies.
• Excellent organizational skills, attention to detail, and appreciation for following processes and treating data securely.
• Experience managing one or more direct reports, with the ability to coach, train, support, and challenge.
• Good team working skills with the ability to work collaboratively and flexibly.
• Excellent verbal and written communication skills.

Benefits:

• Build your skills and career with some of the best brands in the country.
• Dynamic work environment with fun, laughs, and opportunities to make lifelong friends.
• Part of a top-performing customer marketing team with an active social calendar and flexible working locations.
• Continued regular training and development opportunities.
• Workplace pension scheme, bonus scheme, 26 days paid holiday plus Bank Holidays.
• Employee Discount of 33%, discounts at restaurants, shops, gyms & health providers.
• Mental health & well-being support and a host of other benefits.

Keyskills :
CampaignsEmail MarketingHTMLdigital campaignsadobe campaign